Business concept for renting out a rented apartment daily. Business in daily rental of apartments: what are the subtleties

Hundreds of people ask themselves this question, not knowing where to start an apartment rental business. Many people think it's easy, but that's not true. As in any business, you need to plow here. This is not a “money” button, but a serious business that requires a high-quality approach.

How to create your own business renting apartments by the day?

We have previously described several ways to make money on real estate. You can get acquainted with them in this. Now let's talk about how a business for renting apartments by the day is built.

ATTENTION!!!

For residents MOSCOW available FREE consultations in office provided by professional lawyers on the basis Federal Law No. 324 “On free legal assistance in the Russian Federation".

Don't wait - make an appointment or ask a question online.

Rental housing as a business is booming all over the world. The only difference will be in the legislation of the countries. Accordingly, there is more profit in some places and less in others. But the fact that you won’t have to live in poverty is 100%.

Attracting bank capital – mortgage

Daily rental housing is the only business that allows you to make a profit from a mortgage in this segment. Monthly rent will bring a loss or go to zero. This is quite easy to calculate on any banking website. Know the prices in your region.

Of course, there are exceptions, for example, an entrepreneur has his own plot of land a few kilometers from the city. He takes out a mortgage and builds a house with 8-10 studio apartments. If the city is large, then monthly rent will bring profit taking into account all expenses.

This method is used by a large number of organizations that have their own business of renting out apartments for daily rent or private realtors.

Here, it would seem, everything is simple. Rent an apartment for a month, rent it out every day. But in reality, there are many pitfalls that will reduce your profits to zero.

For example, if you do not warn the owners that you are going to rent out their property on a daily basis, you can get a lawsuit that will bring losses.

Work as honestly as possible with property owners and then troubles will not affect you.

Many people believe that housing should be located in promising locations near the metro or major transport interchanges, but in fact, it should be located within a 20-30 minute walk from your home. If you are constantly late for a meeting with a client, then most likely he will not contact you again. Take this point into account.

It’s better to look for properties in your area and transport links are not important here. People are ready to give you money, even if the housing is located on the very outskirts of the city.

When buying an apartment, pay attention to whether it can be remodeled to increase the number of tenants. For example, if a room has two windows and they are located far from each other, it is possible to divide it in half and make two entrances.

Thus, you will increase your profit by renting out residential premises to two different people at once. Believe me, there will be clients. These could be business travelers or companies of several people.

This method is ideal for monthly rental housing.

When starting your small business of renting out apartments by the day, don’t chase all your clients at once. Try to find out the purpose of renting housing. This will help avoid many problems. For example, very often young people try to rent apartments for noisy parties.

All profits from such an event will go towards cleaning and minor repairs. You guessed it, it can cause serious damage. If the apartment is subleased, you can easily lose it, plus pay for everything out of your own pocket.

Smoking is not allowed in the apartment; this is a general rule for all landlords. Make paper signs and stick them around your apartment. Warn those arriving about this in advance.

Emergency phone numbers for your city should also be written on a separate piece of paper and pasted on the wall in the hallway or kitchen. This also includes the password for Internet access.

The contracts are standard everywhere and can be easily downloaded online. Be sure to make an inventory of the property in the apartment. After the end of the lease, everything should be in its place. Things must be put away and dishes washed.

Always take a deposit equal to one day's stay. For example, if guests lose their keys, the amount for making duplicates must be withheld from them.

Pledge motivates people to follow your rules.

Buying furniture, linen and cleaning

Do not place expensive things or equipment in the apartment. Everything should be modern and inexpensive. Bed, TV and even plumbing fixtures can be bought used. Believe me, people who need to spend the night absolutely don’t care, the main thing is cleanliness.

The daily apartment rental business involves serious cleaning. You can do it yourself or contact a special cleaning company. Linen must be clean and sealed in cellophane, like on a train. Any laundry service provides these services.

Real estate will never depreciate in value. Yes, there will be price declines, the market will sag a little, but this has always been the case. Housing is a reinforced concrete investment, literally and figuratively. It is always cost-effective and adjusts to the cost of money.

For example, inflation occurred and after recalculation, apartments went up in price by a new percentage. The only disadvantage of residential properties is their cost. Serious investment is required. Plus the margin is not as high as in other businesses or investments.

The exception is commercial real estate, which can pay for itself in two years. But here the decisive role is played by the location or the objects themselves:

• warehouses;
• offices;
• shopping areas;
• car service premises, etc.

Residential property pays off much longer, but provides a stable income and adapts to the general market, taking into account any fluctuations in cash flows.

How do you build an apartment rental business? We are looking for clients

Concluding our short review of an impromptu business plan for renting apartments, I would like to note that all conditions for the client must be transparent and discussed in advance. This will help avoid troubles in the future.

Video - daily rent of apartments from Natasha Zakheim's students:

Daily rental of apartments is beneficial for clients who are looking for inexpensive housing for a short period, as well as for landlords who want to earn more than with long-term rentals. Renting housing for a day or more per year brings income that is 2 times higher than the amount that can be earned for long-term rental of an apartment.

How to open a business renting apartments by the day

Before starting, choose a concept for your future business and decide whether you will rent out your own apartments or sublet. Further algorithm of actions:

If you can’t show the apartment in person, you can shoot a video review and send it to potential clients

After waiting for the first call, politely but firmly explain to the guest the living conditions in the apartment and state the cost. If he agrees to the proposed conditions, draw up an agreement and take an advance payment with a deposit. Having worked through the rental mechanism once, in the future you will be able to adjust your behavior, the clauses of the contract and the sequence of renting out housing for a short period.

Business plan for an apartment rental company

When planning your own business, you can simply rent an apartment for a year and negotiate with the landlord about the possibility of subletting. After which, without investing a penny, you can rent it out for a short period of time to anyone who wants it, making money on the difference. But to start a real business, think about how to provide a high-quality service: apartments that resemble hotel rooms, as a rule, are rented faster than gray Soviet communal apartments with shabby furniture and leaking taps.

Business concept and market analysis

There are three options for organizing daily rentals. The first, optimistic one, is when you own 2–3 apartments in good repair. In this case, you can organize a business with minimal financial risk: it is enough to draw up a lease agreement correctly and provide for all the nuances.

Two more ways to start a business:

Having chosen the last option for organizing the business, you will have to inform the owners of the premises about how you plan to use the housing. Otherwise, it will not be possible to formally conclude agreements with tenants, and this is a risk.

Analyze demand and competition in the daily rental market. Visit popular sites:

Look through the advertisements available there, evaluate the condition and cost of the apartments, as well as the rental conditions. Take note of the ideas you like - it’s better to write them down. Compare the offers of hotels and hostels with apartments - the results of the analysis will be useful in identifying competitive advantages.

Demand for daily rentals depends on the season - in the summer, the number of people willing to rent housing increases, and tenants raise prices

Find out who in your city is interested in daily rentals. It can be:

Choose the segment you will target - do not try to cover the entire market at once. Everything will depend on which audience you target - from the design of the apartment to the choice of advertising channels.

Company registration

Register a company and do not evade taxes - the daily rental business generates enough income to share with the state, and the risks are too high for illegal work.

You can rent out apartments as an individual entrepreneur or on behalf of a limited liability company. An individual entrepreneur differs from an LLC according to the following criteria:

Despite the fact that financial responsibility is higher for individual entrepreneurs, fines for LLCs are 2–3 times higher

Having decided to register, select OKVED - activity codes. Options closest to the daily rental sector:

Determine the tax regime you will apply:

The timing and amount of taxes paid, as well as the forms for submitting reports, depend on the chosen mode. In addition to taxes, be prepared to pay contributions to pension and insurance funds for yourself and your employees.

If you are hesitant to register an individual entrepreneur or LLC, pay at least an individual income tax - 13% of the proceeds. To do this, contact the tax office, find out when and what declarations need to be submitted, as well as when to make payments.

The following sanctions are imposed for conducting illegal business:

Search and preparation of premises

Focusing on the selected target audience, start searching for premises. Think about what is important for a banker who comes on a business trip? Most likely, rent a quiet one-room apartment closer to the place of internship or business negotiations. And for a young couple for a romantic evening? Cozy well furnished apartment in a small house.

You can find premises for long-term rental on ad sites like Avito

Choose the location of the objects so that you can quickly get to each one for check-in and check-out of guests. If you don't have a car, rent apartments closer to your own home.

The demand for daily apartment rental depends on:

Tenants in 57% of cases prefer to stay in one-room apartments with good repairs, new furniture and working Internet. It is extremely rare to book places in apartments with more than three rooms, as well as in economy class apartments - 1% and 8%, respectively.

The location of the apartment affects the rental price. Proximity to the center still plays a decisive role in the choice of housing for tourists, company employees, and students. You can get a good income from an apartment located near a large shopping or business center, university or train station.

Having chosen seconded employees as your target audience, find out what reporting documents they may need, and be prepared to provide an agreement, as well as a receipt or invoice for rent.

The rental invoice may include additional services, as well as early and late check-in

Having selected premises, enter into long-term lease agreements with the owners. Don’t hide the fact that you will rent apartments by the day, but rather offer a mutually beneficial agreement. Tell them that you don’t just rent an apartment, but take control of it and undertake to make cosmetic repairs, install equipment, provide Internet access and keep order. Explain that your business reputation is important to you, so the apartment will be kept clean. Support what is said with the clauses of the long-term lease agreement. Show the owner the daily contract so that he understands the seriousness of the approach to the matter.

Having rented the objects, start repairing them. Choose materials and equipment in the middle price segment, furniture too. The main thing is that it is new and clean. Minimum set of equipment for a business class apartment:

Order disposable cosmetics in bulk for several months in advance - buying a large batch will cost less

Pay attention to details and be sure to buy for each apartment:

Empty the apartment of personal belongings - your own or those of the permanent owner. When decorating rooms, adhere to the principles of minimalism. Organize a general cleaning - wash the floors and windows, wash the curtains, bedspreads and furniture covers, check the plumbing. Wipe away dust even in hard-to-reach places.

Order a professional photo shoot of the premises - interiors filmed on a smartphone camera are more likely to repel than attract clients.

Preparation of documents for work

Create a package of internal documents that will regulate your activities and living conditions at the facilities. Develop:

If you plan to hire employees, create job descriptions. You can use standard examples as a guide, but rework them for your own activities. Writing one clear instruction may take 2–3 days.

In the “daily” contract, write down:

Before concluding a rental agreement with a guest, explain to him all the points in order

Standard daily rental agreement - .

Attach to the contract an inventory of the property and the rules of living in the apartment. The rules should provide for the following:

In each apartment, place the rules in a visible place, and next to them place a leaflet with the Wi-Fi password, phone numbers of administrators and emergency services.

For particularly demanding and suspicious tenants, be prepared to present a set of documents confirming your right to rent out the premises, namely: a certificate of ownership or a lease agreement with the owner and his written consent to sublease, certified by a notary.

Where to promote a business - choosing advertising channels

Later you will create a business card website with the possibility of online booking, but in the first stages you can do without it. If the site has been created, set up contextual advertising in Yandex and Google.

On some sites, in order to post rental advertisements on behalf of a legal entity, you will have to create a paid account

Work on offline advertising. Print and post flyers, place advertisements in the most popular newspapers in the city, find taxi driver friends and negotiate with them to offer your services to passengers. Order advertising on transport by selecting routes departing from the station. Develop a client questionnaire and include in the list a question about how he learned about you - this will help weed out ineffective promotion channels.

Recruitment

Alone, you can cope with 2-3 apartments, while you will have to hand over the linen and towels to the laundry, and trust the cleaning company to do the cleaning or do it yourself. To expand your business you will need employees:

The number of employees depends on the number of apartments in management. One administrator can simultaneously service 3–6 apartments, and a cleaning lady can serve the same number. The manager will cope with a load of 15–18 objects.

Calculating expenses and planned income

The calculation is given for an individual entrepreneur using the simplified tax system who wishes to sublease two apartments in the city center - one-room and two-room. The target audience is business travelers, solvent people who prefer to live in comfortable conditions similar to hotel ones. There are no employees, but it is planned to conclude agreements with a cleaning company, laundry and dry cleaning.

Table: costs of starting a business

Table: monthly expenses

Calculation of planned income and payback period

The price of accommodation should include: the cost of rent, laundry and cleaning services, advertising costs and the purchase of consumables.

The average price for renting a one-room apartment is 2050 rubles/day. The cost of renting a two-room apartment is 2850 rubles/day. Occupancy in the first month is 60%, that is, 18 days a month, from the second month - 70%, that is, 21 days.

Average income for the first month is 88,200 rubles. Tax deductions - 5292 rub. Profit for the first month - 22093.5 rubles. Average income for the second and subsequent months is 102,900 rubles. Tax deductions - 6174 rub. Profit in subsequent months - 36,793.5 rubles.

The payback period for a business is 5–7 months, with low occupancy of apartments – 1–1.5 years.

Pitfalls of the apartment rental business

Renting apartments daily is a risky business. When starting a business, you take risks from all sides:

The only way to minimize risks is to formalize the business, work out contracts with a lawyer and stipulate in them all possible circumstances, including force majeure.

When checking in, be sure to ask guests for their passports and make copies, and give an inventory of the property and rules of residence for signature. Warn your neighbors in advance and present permits for daily renting of the apartment from the owner. Don't rent out your event space if you don't want your neighbors to complain about the noise. Be prepared to adjust your work schedule to the arrival and departure times of guests - you will often have to get up at five in the morning and go to bed after one in the morning. Keep your phone with you - if there is any problem, clients will call you, and you are obliged to answer.

Related posts:

No similar entries found.

If you are young and looking for a simple and straightforward business that does not require a lot of start-up capital, in which you can try your hand at and hone your entrepreneurial skills, then the apartment sublease niche is definitely suitable for you. It looks like this: you rent an apartment from the owner for a long period of time and look for daily clients for it (for a higher price, of course).

The stratum capital here is minimal - the first month of rent, a deposit, and the same amount to put the apartment in order. Even in Moscow you can spend 100,000 rubles, what other business will you start with this money?

About pitfalls, skerets and tricks for attracting clients and how much you can really earn from daily rentals, magazine Reconomica I talked to a person who has been in this business for more than 2 years.

How I found the business niche of daily rental housing

My name is Alexander Poberezhsky , I spent 2 years renting apartmentsdaily rent in Nizhnevartovsk. I didn’t have my own apartments, I rented them and subleased them. Call me a realtor or a speculator, but you can make money from this.

I worked at a hired job merchandiser for about six months, I was very tired of it, I wanted to do something of my own, do something that I like and brings good income. I think that anyone would like to work for themselves, do something they like and receive an appropriate reward for it.

Every morning when I went to work, I paid attention to various types of advertising that came across my path, I was looking for business. At that time, I still had a forum on the Internet dedicated to making money, and my friends and I actively discussed different types of income and small businesses.

Renting apartments daily is a profitable business!

One fine day I noticed that in our city apartments were actively advertised on fences. daily. N Our city of Nizhnevartovsk is young, it is just being built up, and in every microdistrict the construction of multi-storey buildings was actively underway. These construction sites were fenced with slabs and fences made of corrugated sheets, and on these very fences there was an advertisement for “apartment daily” . I immediately realized that this was free advertising, and the real estate business was a very profitable business, and began to collect information about this business.

At that time, I had neither knowledge nor experience in real estate, but I had a burning desire to learn all this, because I was just placing beer in stores. In general, I’ll tell you how I started running a small business renting apartments. daily.

Short-term rental of apartments - a growing business with a low entry threshold

Currently, apartments for rent daily, are actively pushing regular hotels out of the market. Agree that it is much more convenient to rent an apartment, whether you are a visitor or just want to relax and have a good time with a person of the opposite sex. In general, the advantages of apartments daily a lot, I won’t list them all, I think you can guess about it yourself.

How to look for your first clients

By the way, today it is quite simple to advertise this service; you need to enter “apartments” in the search engine daily in Nizhnevartovsk”, and the search engine will return many sites on this topic, most of them are free bulletin boards, i.e. you add photos of apartments and a description on any of the sites (and, of course, your phone number) - and tomorrow you clients call.

After several months of work, you will definitely have repeat business if your facilities are clean and comfortable, and the price is within the market price. You need to keep an eye on the price - as competition grows, the price gradually decreases; a high price will scare off many potential customers.

Economics of subletting apartments. Calculation using the example of a provincial town

So, now let's get back to the calculations - I will give them solely on the basis of my experience in the city of Nizhnevartovsk, where I live.

Renting a 1-room apartment for a long period of time - that is, for a month - costs from 16,000 rubles, you can find it cheaper if you wish, for a day it will cost 1,500 rubles, I take into account the most ordinary economy-class apartment. That is, if the apartment is rented out every day, you will earn about 45,000 rubles, subtract 16,000 rubles of rent per month and get 29,000 rubles of net profit, I did not take into account utility bills and consumables like toilet paper, soap, etc.

This is a rough initial calculation to understand the essence. In practice, achieving 100% occupancy is impossible for certain reasons. There is more demand on weekends. If you rent out apartments on weekends for 2 days, then your property will be idle on weekdays. If you look only for clients who take 5-7 days or more, you will end up with a lot of one-time applications.

In practice, you need to focus on a occupancy rate of 60-70%; with this figure, stable profitability is achieved. In our example, if the occupancy rate is over 60%, after expenses for utilities and laundry, you will receive 8-10 thousand rubles in profit from each apartment.

By the way, just recently I tried to do this again myself - I advertised my room on daily rental websites, I consistently receive 1-2 calls a day, so I think that the apartment will not be idle.

If you wish, you can expand the number of apartments to 2-3, or an apartment-type mini-hotel, well, it depends only on your efforts, accordingly, the profit will be much greater, I think you can calculate it yourself, I’ll just say that a 2-room apartment on a long stay for 1 month costs from 18,000-20,000 (also economy class). And renting this apartment for a day costs from 2000-2,200 rubles. Accordingly, if you rent a two-room apartment for 20,000 a month, and rent it out for 2,000 rubles, then you can earn a maximum of 60,000 rubles, in reality 40,000. We subtract the monthly rent (20,000 rubles), and we get about 20 thousand in profit from one apartment.

A two-room apartment is more profitable, although one-room apartments are in great demand. By the way, people who need an apartment for a day are most often interested in one-room apartments. In resort towns it is easier to find a family with children who just need a two-room apartment, but couples and singles will rent a two-room apartment from you only if the city has run out of available one-room apartments and a hotel room is still more expensive.

Since one-room apartments are most often in demand, it would be nice to have two one-room apartments and one two-room apartment. For me it was the other way around: one one-room apartment and two two-room apartments, my apartments brought in revenue of 5,500 rubles per day, not counting the rent that I paid to the owners.

How to negotiate with the owner that you will rent out his apartment daily

Approximately such objects are in good demand

There is no need to deceive the owners by saying, for example, that you or some specific people will live in the apartment - for example, employees from the company oriflame. Remember that tomorrow you will begin advertising this apartment on the website Avito in the daily rent section. Naturally, either the owners themselves, or perhaps realtor, who will help you rent an apartment will see your ad and inform the owners about it. Of course, you will be immediately evicted without returning your deposit for violating the lease agreement.

Never trust people, there are many scammers in the world who are ready to deceive you, always be on the alert, check the apartment carefully and do not allow people to live in debt, check the documents carefully. After each tenant, check all household appliances, be sure to check the stove to see if you forgot to turn it off. Also check your water meters to see if extra money is running away.

From theory to practice. How I started my rental business

Quite by accident, through a friend, I met a guy who dealt with apartments for daily rent, that day we drove up to a pizzeria, and he collected money for the week from the tenant, I immediately calculated it, and it turned out to be about 10,000 rubles. In fact, he did nothing and received such money, and I worked like hell and earned 16,900 per month as a merchandiser. That's when I started seriously thinking about starting this business.

Look for clients first, and then an apartment!

Naturally, we began to see each other more often with this guy, we just played billiards in the evenings, and sometimes I asked about the secrets of this matter. In general, in July I just started bombing fences every evening, drawing advertisements like “ap. day + short, quickly remembered phone number.”

After a couple of weeks, people started calling my number, sometimes there were 20-30 missed calls a day. Naturally, I tried very hard, my advertising was very different and stood out from the rest, I did 3D graffiti with black and colored spray cans, in short, by the fall I painted the whole city and began looking for an apartment.

This was back in 2010, now there is the Internet and many different daily sites on which you can advertise both for a fee and for free.

The search for an apartment was long, in the evenings I posted notices on boards near the entrances, and in the morning the cleaners tore them down, but I didn’t know about it, and therefore there were few calls from homeowners. Also at that time there was a free advertisement newspaper “Fair”. I placed my advertisement for renting an apartment in the demand section. In general, after almost a month I managed to find an apartment, naturally, I was scared, I didn’t know what to talk about with the owners and how to persuade the owner of the apartment that I would rent it out daily . This is where my friend helped me, he explained everything.

Business tricks and secrets

When the owners called, I said that I was renting an apartment for an organization, people would change, construction engineers would live, well, in general, I cheated a little. And one fine day I received a call from a man who didn’t care who lived, what was important to him was the money that I gave him at the beginning of each month for renting a one-room apartment.

The apartment was not very good, five floor , economy class. Having tidied up a little, I did everything the way it should have been: I bought bed linen, pillows and blankets, repaired the outlet in the kitchen and started renting it out daily.

Hourly rental gives maximum profitability

There were a lot of clients, a woman immediately moved in on the first day and off we went, when the apartment was vacated in the morning, I managed to rent it out by the hour, for 3 hours for 750 rubles, by the hour, by the way, they asked often, and always when the apartment was even occupied, I was on the phone, making arrangements with the next clients - so the apartment was occupied to the maximum. Sometimes I even managed to submit 2-3 times a day by the hour, so at the end of the month I ended up with much more than the amount that was planned. By the way, I had the lowest price per hour, which is why I was so often able to rent out the apartment to those who wanted privacy.

There is no problem with laundry. There is only laziness

The linen must be clean, otherwise you won’t see clients.

A month later I began to expand and rented a second apartment, a two-room apartment. The only disadvantage of this business is that every new client needs clean, fresh, ironed linen. I prepared the laundry at home, washed it in the machine and dried it on radiators, and of course ironed it, I didn’t have a car then, and I went to apartments by minibus with a backpack, the apartments were in different parts of the city.

However, the most pleasant moment of this business is the money that people pay when they rent an apartment. You take cash and a passport as collateral, now of course people already work with contracts and take money as collateral in the amount of 1,500 rubles, but I only took a passport as collateral.

Another month later, I rented another two-room apartment, and in total I had 3 of them. To be honest, it was very tense prepare linen every day, for every apartment and move people in every evening. However, I really enjoyed transferring money from my everyday wallet to the one I kept at home. Every morning I deposited 5,500 rubles, and at the beginning of each week I deposited money into a bank account of about 30,000 rubles.

How to make money on daily apartment rentals today. Step-by-step instruction

I repeat, I did this for a long time, then my life circumstances changed. But this business lives and develops. Despite the fact that the market is slowly being captured by the most advanced players with their own staff of maids, laundries, accounting systems and occupancy forecasting, it is still possible to make money by renting out apartments for the day.

An example of the daily rental market in a large city

Currently, to repeat all the success steps you need to:

1. Rent an apartment for a long term. You can rent an apartment partially furnished and without household appliances, for the first time put your own from the house, or buy it for pennies on avito Post it on Avito an advertisement in the “demand” section that you want to rent an apartment, also post advertisements near entrances, at bus stops with the text “I will rent an apartment,” and sooner or later you will find an apartment from the owner (no need to pay a commission to the realtor).
2. You tell the owner that visiting employees of the organization would live in the apartment (make up your own story), my brother was the owner of a road construction company. You need to receive a receipt from the owner stating that you have paid the month's rent and deposit; also find the required agreement on the Internet. It’s not bad if you immediately inform the owner of the apartment and directly say that you will rent out the apartment by the day.
3. Next, you need to place advertisements with photographs and a full description of the apartment on all daily rental websites, just type “apartments for daily rent” in any search engine. and your city, register on each of the sites and place your advertisements. The 2 main sites are Avito and Airbnb. By the way, I have a list of more than 40 sites on which you can advertise both paid and free, add me to contact, and I will gladly share it with you.
4. Create a VKontakte group, make business cards and place them in the apartment, or give them to the tenants. By the way, I handed out my business cards to taxi drivers when I was going to the apartment, I simply said: “Do you mind if I leave an advertisement with you?” - and gave several business cards.
5. You also need to partnerwith people who are already doing this business. Just find apartments daily in your city, call, introduce yourself, tell him that you will refer him clients when the apartment is occupied and would like to receive the same in return. 1-2 partners are needed, also communicate with partners about pressing issues and learn from other people’s mistakes.
6. Complete the apartment with everything necessary for living: furniture, household appliances, bedding and other small items.
7. Now you need to rent out your apartment. It is best to rent it not to children for parties, but to adult business travelers and shift workers - serious people, immediately filter such people over the phone. You take the rent per day, fill out the contract plus a deposit (1500 rubles, or a passport).
8. Then you take the keys back and inspect the apartment, if everything is in order and in place, return the deposit and leave. Naturally, you put things in order in your apartment and look for new clients. Also work on marketing, advertise on radio, television , delegate posting of advertisements and expand to an apartment-type mini-hotel.

Is subletting an easy business?

A friend of mine, when he heard how many clients called me, and I simply turned them down because the apartments were occupied, always said: expand , you're just missing out on clients. Another friend of mine said that I get money for free. And the friend who told all the secrets of this business said that this is not a very good troublesome business and requires a lot of responsibility and attention.

Advice: The daily rental scheme can be greatly improved by not giving money to the owner, but by taking out a mortgage on the apartment. In this case, you will get the apartment as a bonus. .

In general, everyone has their own opinion on this matter, I personally really liked this job, compared to what I did before - just arranging bottles of beer in the store, and here you communicate with people all the time, learn something new and so on.

One of my friends from the city of Barnaul took out a loan of 50,000 rubles from a bank, rented 2 apartments and is currently actively engaged in subletting.

Interesting to try, but afraid of losing money? Try it!

Who is this business suitable for?

This business is great for people who work in hired jobs with a small salary; you just need to save a small amount of money - the minimum starting capital - and start operating according to the scheme. When I started, I only had 30,000 rubles, which I saved up in six months while working as a merchandiser.

Also in this business you get quick, “free” money that you can add or save in a bank account; I managed to accumulate more than 300,000 rubles in 7 months. Well, then do what your heart desires, start your next business, either buy a car or just go on a big vacation. In the end, you can, or start building a house with several apartments in the suburbs.

Explore hotel offers. Be interested in the quality of service and cost of living. This service is not new; you should also be aware of the situation with competition from entrepreneurs offering apartments for daily rent, hostels and boarding houses. If your competitors are not fully loaded, this is not a reason to abandon the business idea. Consider an average load of 50-65% normal.

Based on this data, you can calculate the average demand for the service and profitability. When writing a business plan, develop more attractive offers than competitors with similar conditions. Think about how you can improve the level of service.

Main risks

This service is in demand in large cities, which are characterized by a significant number of tourists and people arriving for business purposes. The progress of business is not affected by weather factors, seasonal features and other possible risks. In this case, everything depends only on your efforts and marketing policy. If all your documents are in order, and your business is conducted legally and at the proper level, everything should be fine.

The only potential danger is unscrupulous clients. There is a risk of non-payment of accommodation, theft and damage to things in the apartment. You can insure yourself. Develop a standard agreement that specifies the responsibilities of the parties in the event of possible difficulties. By signing it, the client indicates his passport details. This is a common practice.

If you live in a small town, you should think very seriously about the feasibility of organizing this business. It may be more profitable for you to rent out an apartment for a long term.

Location

If you plan to rent out your own apartment, the search problem is eliminated. But it is worth considering that the most attractive for potential clients are central areas, streets near train stations and bus stations with convenient transport links. If your apartment is located on the outskirts, there are problems with transport, or it will be difficult for a visiting person to find the right address, it makes sense to think about exchanging for a more favorable location.

You can purchase the premises. If there is not enough money, there is an option with a mortgage loan. The only drawback is that all profits will be used to pay off the debt. But as a result, you will have your own apartment in a good area.

Another possibility is to sublease. You rent housing for a long period, for example, a year. It is important to register the transaction with a notary, indicating the true purpose of the lease.

Equipment

You must create the most comfortable conditions for your clients. The essence of this service is not only the ability to rent housing cheaper than a hotel room and not depend on the need to have noisy neighbors. The main advantage of the apartment is home comfort.

It is very likely that you will have to make major repairs, change the plumbing, and equip the bathroom. Potential clients pay close attention to it.

Minimum furniture set:

• a bed in each room, a sofa;
• desk and kitchen table;
• chairs and easy chairs;
• spacious wardrobe.

The kitchen must be fully equipped - refrigerator, stove, microwave, cabinets. At least a minimum set of dishes and utensils for cooking is required. The apartment must have bed linen and a full set of home textiles. Also, you should consider the cost of household chemicals.

For many clients, it is important to have a TV and the ability to connect to free Internet.

Don't buy super modern and new things. Cleanliness and working order are important to your customers. You can save money by equipping your apartment with used furniture and appliances.

Personnel

At the start, when a businessman rents out 1-2 apartments daily, employees are not needed. All concerns include cleaning and replacing bed linen after guests check out. New clients need to be met and escorted to the apartment, a contract drawn up and the keys handed over.

If you are developing a business and working with several apartments, you should think about hiring employees. The number of staff directly depends on the number of apartments. The most stringent requirements are imposed on the cleaning and cleanliness of bed linen; it must be packed in plastic bags, like on a train.

Make sure that there are no problems with the check-in and check-out of guests. If guests have to wait for your employee, they will not be willing to rent from you again. Please note that about 40% of the profit comes from regular customers.

If your business consists of 10 or more apartments, you need to hire an administrator. His responsibilities include communicating with customers and placing orders, coordinating the work of other employees and maintaining records of the workload of each facility.

Documents and licenses

By renting out 1-3 apartments, you can register as an individual entrepreneur and work under a simplified taxation system. No special permits or licenses are needed.

When creating an extensive network, you will have to register a legal entity. In this case, you need to hire a qualified lawyer to prepare all the documents; his services will pay off with interest.

Marketing

The lion's share of travelers search for overnight accommodations on the Internet. Creating your own website is mandatory. It should contain high-quality photos of the apartment, a description of the conditions and advantages. Be sure to indicate the daily rental price, address and location on the city map. Reservations can be made by telephone. Place advertisements on any platform - travel platforms, popular message boards, city forums. The greater your online presence, the higher your chances of reaching maximum capacity.

Cooperate with taxi services. If you know drivers, offer them your business cards. Visitors often ask for advice regarding the profitable opportunity to rent an apartment from taxi drivers.

You shouldn’t give up classic advertisements on pedestals in busy places, near taxi stands, public transport stops, train stations, bus stations and airports. They will bring you about 30% of clients.

Impeccable service is very important. When traveling to another city on business or vacation, people often consult with friends, read reviews and look for recommendations regarding a particular temporary residence option. A lot of clients come through patronage.

Profitability

The return on investment depends on many factors. The profitability is affected by how much money you invested in furnishing the apartment, and what prices for daily rent are set in your city.

You should offer clients a price 20-25% lower than the average price of a hotel room in your city. On average across the country, entrepreneurs working in regional centers demonstrate a net monthly income from each apartment in the amount of 15,000-25,000 rubles, depending on the workload. If the space is purchased with a mortgage or is subleased, your profits will be lower. You can talk about solid income if you have more than 5 apartments at your disposal.

Summary

Experts are confident that the daily apartment rental business has excellent prospects in the coming years. Despite high competition, budding entrepreneurs have a good chance of achieving success. It is only important to correctly assess the demand and choose an active marketing strategy.