Youth tourism abroad. Development of youth tourism in the travel agency "Tour Center Discount" p. Specific. Features and directions of youth tourism

Today's youth does not like to lie still, sunbathing on the beach or spending time in some dispensary, many of them are in search of unforgettable experiences, extreme sports and adrenaline rush. Young people are most interested in an active type of recreation: beach parties, where you can dance to your heart's content or water activities, where you can experience a lot of new emotions, as well as extreme types of recreation are the most popular today. That is why youth tourism is considered a special segment of the tourism market.

Extreme youth tourism

Many tour operators today organize special youth tours designed for active young people. First of all, these are extreme tours for those who crave "thrill experiences". This includes mountain biking, mountain climbing, and whitewater rafting. Such tours are usually associated with risk, but after the impressions received, the risk is usually justified.

Mountain hiking, cycling and water tourism is also an equally attractive and extreme form of recreation. In addition, young people today have the opportunity to enjoy horseback riding, jeep tours, quad bikes, windsurfing and kitesurfing. Ski resorts are also a favorite vacation spot for young people, where you can experience all the emotions from snowboarding or skiing on steep slopes.

Note that extreme tours require good physical fitness, a large supply of energy and readiness for the most unexpected situations. If you like risk and danger, then youth tourism is exactly what you need.

Accessibility of youth tourism

According to statistics, more than 60 percent of tourists and travelers are young people, however, in Russia, the direction of youth tourism is not yet sufficiently developed compared to the rest of the world, however, as well as the number of travel agencies specializing in youth recreation. It is quite difficult for Russian tourists to catch up with Europeans with their capabilities and interest in travel, and the main obstacle on this path is the high cost of tours.

Of course, young people, namely students, who make up the bulk of the entire youth of the country, are now not ready to pay fabulous sums of money, and travel agencies organizing the rest of young people, of course, must take all this into account. At the moment, if we take a travel agency, where 25-30% of clients are young people, then only 1-2% of them the company will be ready to offer special youth tourism programs. Agree, this is a very meager percentage for such a huge number of teenagers.

However, despite all of the above, youth tourism in Russia continues to develop at an ever-increasing pace and, frankly, the prospects for our country here are not so bad.

Kamchatka Krai,

Irkutsk region." href="/text/category/irkutskaya_obl_/" rel="bookmark">Irkutsk region, Republic of Altai.

1. Project goals:

Patriotic education of young people who know, love and are proud of their Motherland;

Creation of opportunities for strengthening the health of young people and cognitive recreation in the natural environment, developing leadership qualities in young people and instilling in them self-service skills;

Strengthening the image of the country as a modern, highly developed, hospitable state, possessing not only natural resources, but also innovative technologies in the field of tourism;

Development of tourism as a sector of the economy that generates income comparable to the income from the oil and gas industry;

Expansion of the number of new jobs for young people in the field of tourism, requiring creativity and professional knowledge from workers, as well as bringing stable high earnings.

2. Relevance of the project

The strategic development of the country is largely determined by the role of human capital in socio-economic development, which is impossible without the effective use of the innovative, intellectual, creative potential that young people have. What technologies we can teach young people, how projects and innovations initiated by young people will be really involved, largely determines the path of Russia in the medium and long term. This is true for all spheres and aspects of the socio-economic life of society.

As a social sector, tourism can train full-fledged, harmoniously developed citizens. Raising a citizen of the country is a long-term and multidisciplinary task. In our country, more than 80% of young people cannot afford or do not know how to organize quality rest and active pastime. As a result, the popularity of alcohol and drug use among young people is growing. Tourism is able to create conditions for involving young people in mass sports, familiarizing them with a healthy lifestyle, developing patriotic sentiments, and is able to cope with most of the educational tasks of the younger generation. Participation in hiking trips, walks, out-of-town excursions, tourist rallies and competitions contributes to spiritual and physical development, gives self-organization skills, broadens a person’s horizons and contributes to his recovery. It should also be noted that amateur and sports tourism is the most accessible for young people. In addition, tourism can be a very profitable sector of the economy, comparable to the income from oil and gas production.

The relevance of the project is also due to the fact that with the annually increasing demand of young people for tourism, various government departments are involved in the development of tourism, there is no single base on the problems of human life in the natural environment, there is a shortage of qualified tourist personnel, routes and technologies that can qualitatively satisfy the growing demand , the material base of amateur tourism is weak.

3. The main directions of the project implementation:

A) Creation of a regional material base for the development of youth tourism.

B) Coordination of work on the development of youth tourism in the regional youth policy management bodies. Establishment of departments in the regional KDMah, in charge of the development of youth tourism in the region.

C) Development of youth tourism together with tourist public organizations

D) Training of professional tourism personnel (Regional School of Tourism Instructors)

E) Organization and holding of specialized camps

Social tourism is understood as a sector of the tourism market, where buyers receive subsidies from funds allocated by the state for social needs, or other sources of coverage, in order to create conditions for travel and recreation for schoolchildren, working and studying youth from low-income families, pensioners, veterans and the disabled, those. persons to whom state and other organizations provide social support.

Youth tourism is one of the socio-cultural mechanisms through which conditions can be created for the emergence and disclosure of human abilities and needs to expose new opportunities and ways of using them in public life.

Currently, tourism is an industry that develops and offers various types of excursions, routes, tours and a complex of cultural and leisure services, the consumption of which should organize the activity of young people, directing them to health improvement, socially sanctioned forms of entertainment, education, etc.

The main function of tourism, from a social point of view, can be recognized as a reproducing function aimed at restoring the forces expended in the performance of certain production and household functions. At the same time, rest is not limited to an inert form and restoration of physical and mental strength, but includes entertainment that provides changes in the nature of activity and environmental conditions, active knowledge of new phenomena of nature, culture, etc.

Modern urbanization, mechanization of production, computerization, "monotony of consumption", a significantly increasing flow of information leads to the fact that a young person in this case leaves work, study, much more tired than before. This fatigue is psychological in nature and causes a need for contrast, stress relief.

The true contrast of the life of a young person, associated with nervous tension and uniformity, is the departure from a permanent place of residence, study or work, and, above all, a movement that provides a change of scenery and a change in the usual way of life - tourism can provide all this.

The concept of industrial enterprises in the city will not allow a young person to truly relax after work or study. There is little free, sunlit space, the youth living in the city is isolated from nature. There are not enough parks and gardens. This kind of fatigue creates the conditions for illness and disability of the younger generation. In such conditions, tourist recreation appears before modern youth as a form of comprehensive renewal of the personality.

All the above mentioned needs of young people can be realized in tourism. Such a rest restores the full physical well-being of the individual, enriches it aesthetically. According to Yegorycheva E., "tourism today is mainly an active type of recreation, based on the links" man - natural environment "with a mandatory change in the environment and type of life activity."

It should be noted that the complex of diverse needs of young people, as a specific social group, can be realized in cultural and leisure activities carried out by tourism.

Functions of cultural and leisure activities of tourism in relation to youth.

• - the cognitive function aims at information and organization of the cognitive activity of young people, the dissemination of a complex of various social and humanitarian knowledge. The desire for knowledge has always been an integral part of youth. Combining recreation with the knowledge of life, history, culture of other peoples is a task that can be carried out by the cognitive function of tourism.
• - familiarization with material and spiritual values ​​contributes to the spread of cultural values ​​among the youth and contributes to the development of the aesthetic views of the younger generation, the emergence of a sense of patriotism in him, and the development of culture.
• - the realization of the creative potential of the individual allows you to find the application of all the skills and abilities of young people in any form of tourism. At the same time, her creative interests are satisfied.
• - organization of unregulated communication of travel participants or a communicative function - this is the organization of communication of young tourists to discuss common issues and topics, a relaxed exchange of information about any events, interests and hobbies, a comparison of assessments, opinions.
• - productive rest and entertainment or a recreational function contributes to the full rest of young people, the restoration of their physical and spiritual strength, the organization of active leisure activities and entertainment in tourism, providing a variety of activities, a change of impressions, a positive emotional mood, relieving stress and fatigue.

A distinctive feature of youth tourism is that young people are the most unassuming socio-demographic group. She is less interested in the quality of products and the level of service. Young people do not need high quality conditions on a tourist trip, they are more interested in a certain level of comfort, reasonable prices and rich cultural and leisure activities that meet their age needs.

Tourist recreation in our time occupies an important place in the leisure of young people. Tourism, being a multifaceted form of leisure that combines various important functions for young people, can play a major role in the lives of young people in the process of meeting their needs. Egorycheva V. explains the increased interest of young people in tourism by the lack of edification in it, the opportunity to realize the socio-cultural potential in a favorable socio-psychological atmosphere. And one cannot but agree with this. Studies have shown that, according to young people, in tourism, as a rule, there is no showiness, formalism and overorganization, mass and chamber forms of work are optimally combined in tourism activities. The interest of young people in various types of tourism is explained by the fact that each individual can choose for himself the area of ​​tourism activity in which his interests can be most satisfied. Such types of tourism as sports and educational are the most suitable for this age category and are most in demand by it. Sports tourism is dominated by an atmosphere of mutual support and optimism, which is so necessary at a young age. For the majority of young tourists, sports and other types of tourism give pleasure and the joy of communicating with each other. The advantage of tourism is that it brings new people together in the process of forming tours, which is not a frequent occurrence in other leisure areas.

As you know, the consumer choice of young people is determined by the inclinations and habits of the individual, his tastes, preferences and motivation. All these characteristics allow us to answer the questions: why a large number of young people go on a trip every year.

Speaking about the specific motives for youth participation in tourism, it should be borne in mind that its leading beginning is the desire to spend meaningful and interesting free time.

Let us turn to the well-known theory of motivation by Maslow, who believes that the various needs of people are of unequal importance for a person and together form a strict, hierarchical structure. The tourist beginning is present in each of the layers of this pyramid. The essence of this theory lies in the fact that the base of the pyramid is the most urgent, basic needs that require priority satisfaction. They are biogenic in nature and are a means of internal biological tension - hunger, thirst, discomfort. At this stage, there is also the need of young people for rest. It becomes an important motivation for tourism.

The next level, in his opinion, is formed by social needs. Maslow calls them the need for belonging. This concept includes a sense of belonging to something or someone, social interaction, affection and support. Young people tend to strive for communication and holidays, mutual knowledge and understanding, dialogue and exchange of opinions. Tourism contributes to the satisfaction of the need for belonging.

In a separate category, the needs of young people for respect are singled out: for personal achievements, competence, self-affirmation, recognition from others. Their implementation depends on the position of the young person in society. Young people act in accordance with the values, interests and behaviors of the stable social group to which they belong. Modern youth is currently striving for a higher social status, and tourism, as a factor of belonging to a certain stratum, makes it possible to realize this desire in this case in recreation.

The nature of the use of leisure in tourism will allow a young person to establish himself, which is sometimes difficult to do in an educational institution, in production. The sphere of tourism provides a young person with great freedom of choice.

Summarizing the above, we come to the conclusion that youth tourism, being one of the forms of youth leisure, is of great importance in the life of a young person, since it is aimed at restoring physical and mental strength, satisfies the needs of a young person in communication, entertainment, active and outdoor recreation and is the basis of social tourism.

Creation of youth tourism infrastructure solves several urgent problems:

• 1) for personality:
  • - health promotion - the presence of tourist clubs, sections will allow young people to participate in hikes, competitions, tourist camps, lead an active, healthy lifestyle;
  • - the ability to travel. This will be facilitated by a network of youth camp sites, hotels, equipped tourist routes, a system of preferential travel for tourist groups on various modes of transport;
  • - to receive high-quality, safe rest. The program provides for the training of specialists in the tourism sector;
  • - raising the educational, educational, cultural level through hiking and travel;
  • - professional orientation. All the results of tourism have a great utilitarian effect and high convertibility. Specific skills and abilities guide the tourist along the range of field expedition specialties (geophysicist, geologist, ecologist, etc.), give an idea of ​​the activities of field military and civilian (Ministry of Emergency Situations, etc.) units;
  • - obtaining special education and work in the field of tourism business and at enterprises producing special equipment, equipment, souvenirs.
• 2) for the state:
  • - development of tourism as an important sector of the economy. Having invested in the creation of tourism infrastructure, in a few years the state will begin to receive considerable income from this, since, having felt the taste of wandering at a young age, a person will travel all his life, spending his vacation not in the country, but on trips around the country and the world, investing in traveling with their own money and thus bringing income to the state;
  • - employment of the population - for an extensive system of tourism business, many new jobs will be required;
  • - raising the status of the country at the international level - highly professional development of tourism business in the country, development of new but very attractive areas for the tourism business (Altai, the Far East, the Western Caucasus) will attract a flow of tourists from abroad and will increase Russia's rating in the world tourism business (in In 2006, Russia took a far from honorable 68th place out of 124 available in the ranking of the most attractive countries for doing tourism business);
  • - improving the health of the country's population, reducing drug addiction and drunkenness. If a young person chooses tourism, it means that he says “no” to drugs, alcohol, a passive lifestyle, which means he will have healthy offspring, the mortality rate will decrease in the country and life expectancy will increase;
  • - a generation of citizens - patriots of Russia, who know and love their country - calm and stable Russia.

Tourism is sports, health, active leisure, an opportunity to get to know the history, geography, soul of Russia better, and this is a direct way to educate young Russians as patriots and citizens of their country.
To love your country, you need to know it, you need to see with your own eyes the lakes of Karelia and the volcanoes of Kamchatka, the snow-white peaks of the Caucasus and the quiet Volga reaches, you need to walk along the Palace Embankment in St. Petersburg and stand on Red Square in Moscow. Knowing the beauty of your land, it is impossible not to fall in love with it. And to love means to be a patriot.
Tourism is a complex phenomenon that can really help young people find their way in life and does not require large financial investments.
Tourism gives you the opportunity to express yourself, learn how to make decisions, become a real leader. Where else, in a short time, not at training sessions, but in real life, you can acquire the skills of a true leader, if not in a changing natural environment, on hiking trips and travels.
Most adolescents in our country are in poor health, young men are not physically prepared for military service. Again, tourism can correct this situation. Hiking hardens the body, physical activity restores and strengthens health.
Tourism is a panacea for many of the ills of our time. If a young man chooses tourism, it means that he says “no” to drugs, alcohol, and a passive lifestyle.
Another aspect of tourism is the tourism business. Tourism is taking over the world. In many countries, tourism has become a leading sector of the economy. In Russia, with its richest natural, cultural and historical resources, there is something to show and we need to train specialists in the tourism business.
A real boom in the development of tourism in our country was in the 30s and 60s of the last century. Tourist sections and clubs worked at all large enterprises, universities, in all cities; accessible tourist bases worked throughout the country. It is no exaggeration to say that millions of young people had the opportunity to personally see and love their country.
At present, there is no comprehensive approach to the development of tourism in the country (in the 1990s, tourism management was divided into 14 departments and private capital). The number of young people who know their country and have life skills in the natural environment has decreased by several orders of magnitude. Tourism, as a branch of the Russian economy, does not occupy a leading position among other countries (in 2005, 2.5 million foreign tourists visited Russia, and 80 million tourists visited France). The experience and technologies in the field of tourism development, accumulated over the past 80 years, are practically not in demand. In addition, due to the weak tourist infrastructure and the lack of tourist personnel, Russia is losing funds comparable to the income in the oil and gas industry.
The field of activity of youth tourism today is essentially ownerless. There is not a single department that deals with tourism in a complex, there is no real support for young people in their desire to get to know their country, there are no incentives for tourism, and there is no system of benefits for young people.
Now about 28 million young people aged 16 to 30 live in the country, about 0.3 million are engaged in tourism.
The concept of youth tourism includes the following types of youth activities: specialized camps, excursions, tourist competitions and events, extreme activities in the natural environment: sports tourism, mountaineering, rock climbing, orienteering, rafting, etc.
Creation of youth tourism infrastructure solves several urgent problems:
1) for personality:

• health promotion - the presence of tourist clubs, sections will allow young people to participate in hikes, competitions, tourist camps, lead an active, healthy lifestyle;
• the ability to travel. This will be facilitated by a network of youth camp sites, hotels, equipped tourist routes, a system of preferential travel for tourist groups on various modes of transport;
• receive quality, safe rest. The program provides for the training of specialists in the tourism sector;
• raising the educational, cultural level through hiking and travel;
• professional orientation. All the results of tourism have a great utilitarian effect and high convertibility. Specific skills and abilities guide the tourist along the range of field expedition specialties (geophysicist, geologist, ecologist, etc.), give an idea of ​​the activities of field military and civilian (Ministry of Emergency Situations, etc.) units;
• receiving special education and work in the field of tourism business and at enterprises producing special equipment, equipment, souvenirs.

2) for the state:

• development of tourism as an important sector of the economy. Having invested in the creation of tourism infrastructure, in a few years the state will begin to receive considerable income from this, since, having felt the taste of wandering at a young age, a person will travel all his life, spending his vacation not in the country, but on trips around the country and the world, investing in traveling with their own money and thus bringing income to the state;
• employment of the population - for an extensive system of tourism business, many new jobs will be required;
• raising the status of the country at the international level - a highly professional setting of tourism in the country, the development of new for the tourism business, but very attractive areas (Altai, the Far East, the Western Caucasus) will attract a flow of tourists from abroad and will increase Russia's rating in the world tourism business (in 2006 Russia took a far from honorable 68th place out of 124 available in the ranking of the most attractive countries for doing tourism business);
• improving the health of the country's population, reducing drug addiction and drunkenness. If a young person chooses tourism, it means that he says “no” to drugs, alcohol, a passive lifestyle, which means he will have healthy offspring, the mortality rate will decrease in the country and life expectancy will increase;
• a generation of citizens - patriots of Russia, who know and love their country - calm and stable Russia.

The main types of work to implement this direction are as follows:

• creation of a regulatory framework for the development of youth tourism in Russia;
• training for the development of youth tourism;
• creation of a federal material base for the development of youth tourism;
• coordination of work on the development of youth tourism in the regional management bodies of youth policy;
• cooperation on the development of youth tourism with federal ministries and agencies;
• organization of joint work on the development of youth tourism with commercial structures;
• development of youth tourism together with tourist public organizations;
• conducting an advertising campaign in conjunction with the media to create a positive image of tourism activities;
• creation of the All-Russian bank of information about human life in the natural environment;

organization of cooperation with international tourism organizations working with youth;

There is a concept that young people at the stage of their life journey up to 25 years old, until they have a family and children, should see the world, travel, learn how other peoples live. This will help them choose the right path in life, form their own life principles. Traveling for young people is a lifestyle of a developed social society.

Nowadays, many people under the age of 26 can afford to make some kind of trip at least once every 1-2 years, including as part of higher education.

Such youth tours have become widespread. They actually constitute a special type of tourism in terms of its organization and execution.

The prospects and popularity of youth tourism is currently growing in the world. According to existing data within youth tourism, the age is usually between twenty and twenty-five years. And the number of tourists is steadily increasing, especially in Europe, due to the stable economic situation in these countries.

Tourism is sports, health, active leisure, an opportunity to get to know the history, geography, soul of Russia better, and this is a direct way to educate young Russians as patriots and citizens of their country. To love your country, you need to know it, you need to see with your own eyes the lakes of Karelia and the volcanoes of Kamchatka, the snow-white peaks of the Caucasus and the quiet Volga reaches, you need to walk along the Palace Embankment in St. Petersburg and stand on Red Square in Moscow. Knowing the beauty of your land, it is impossible not to fall in love with it. And to love means to be a patriot.

Tourism is a complex phenomenon that can really help young people find their way in life and does not require large financial investments. Tourism gives you the opportunity to express yourself, learn how to make decisions, become a real leader. Where else, in a short time, not at training sessions, but in real life, you can acquire the skills of a true leader, if not in a changing natural environment, on hiking trips and travels.

Most adolescents in our country are in poor health, young men are not physically prepared for military service. Again, tourism can correct this situation. Hiking hardens the body, physical activity restores and strengthens health. Tourism is a panacea for many of the ills of our time. If a young man chooses tourism, then he says "no" to drugs, alcohol, a passive lifestyle. Another aspect of tourism is the tourism business. Tourism is taking over the world. In many countries, tourism has become a leading sector of the economy. In Russia, with its richest natural, cultural and historical resources, there is something to show and we need to train specialists in the tourism business. A real boom in the development of tourism in our country was in the 30s and 60s of the last century. Tourist sections and clubs worked at all large enterprises, universities, in all cities; accessible tourist bases worked throughout the country. It is no exaggeration to say that millions of young people had the opportunity to personally see and love their country.

At present, there is no comprehensive approach to the development of tourism in the country (in the 1990s, tourism management was divided into 14 departments and private capital). The number of young people who know their country and have life skills in the natural environment has decreased by several orders of magnitude. Tourism, as a branch of the Russian economy, does not occupy a leading position among other countries (in 2011, 2.5 million foreign tourists visited Russia, and 80 million tourists visited France). The experience and technologies in the field of tourism development, accumulated over the past 80 years, are practically not in demand. In addition, due to the weak tourist infrastructure and the lack of tourist personnel, Russia is losing funds comparable to the income in the oil and gas industry.

The field of activity of youth tourism today is essentially ownerless. There is not a single department that deals with tourism in a complex, there is no real support for young people in their desire to get to know their country, there are no incentives for tourism, and there is no system of benefits for young people. Now about 28 million young people aged 16 to 30 live in the country, about 0.3 million are engaged in tourism.

The concept of youth tourism includes the following types of youth activities: specialized camps, excursions, tourist competitions and events, extreme activities in the natural environment: sports tourism, mountaineering, rock climbing, orienteering, rafting, etc.

Creation of youth tourism infrastructure solves several urgent problems:

1) for personality:

health promotion - the presence of tourist clubs, sections will allow young people to participate in hikes, competitions, tourist camps, lead an active, healthy lifestyle;

the ability to travel. This will be facilitated by a network of youth camp sites, hotels, equipped tourist routes, a system of preferential travel for tourist groups on various modes of transport;

receive quality, safe rest. The program provides for the training of specialists in the tourism sector;

raising the educational, cultural level through hiking and travel;

professional orientation. All the results of tourism have a great utilitarian effect and high convertibility. Specific skills and abilities guide the tourist along the range of field expedition specialties (geophysicist, geologist, ecologist, etc.), give an idea of ​​the activities of field military and civilian (Ministry of Emergency Situations, etc.) units;

receiving special education and work in the field of tourism business and at enterprises producing special equipment, equipment, souvenirs.

2) for the state:

development of tourism as an important sector of the economy. Having invested in the creation of tourism infrastructure, in a few years the state will begin to receive considerable income from this, since, having felt the taste of wandering at a young age, a person will travel all his life, spending his vacation not in the country, but on trips around the country and the world, investing in traveling with their own money and thus bringing income to the state;

employment of the population - for an extensive system of tourism business, many new jobs will be required;

raising the status of the country at the international level - a highly professional setting of tourism in the country, the development of new for the tourism business, but very attractive areas (Altai, the Far East, the Western Caucasus) will attract a flow of tourists from abroad and will increase Russia's rating in the world tourism business (in 2006 Russia took a far from honorable 68th place out of 124 available in the ranking of the most attractive countries for doing tourism business);

improving the health of the country's population, reducing drug addiction and drunkenness. If a young man chooses tourism, then he says "no" to drugs, alcohol, a passive lifestyle, then he will have healthy offspring, the country will reduce mortality and increase life expectancy;

a generation of citizens - patriots of Russia, who know and love their country - calm and stable Russia.

The main types of work to implement this direction are as follows:

creation of a regulatory framework for the development of youth tourism in Russia;

training for the development of youth tourism;

creation of a federal material base for the development of youth tourism;

coordination of work on the development of youth tourism in the regional management bodies of youth policy;

cooperation on the development of youth tourism with federal ministries and agencies;

organization of joint work on the development of youth tourism with commercial structures;

development of youth tourism together with tourist public organizations;

creation of the All-Russian bank of information about human life in the natural environment;

organization of cooperation with international tourism organizations working with youth