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To obsolete, modern, basic and sharply fashionable?

And I received 1000 questions in the spirit: if “they don’t wear it like that anymore”, it doesn’t look stylish and only spoils the appearance of most girls and women, making them look older and duller, then WHY is it for sale?

Answer: to buy. Large brands just don't do "nonsense", they have all the moves recorded, analytics, forecasts, statistics, marketing. Demand creates supply and not vice versa.

Considering the collections of the mass market, you can safely draw conclusions about what kind of clothes most people like. Going outside and looking around is also an option. The picture will be put together instantly.

And now I want to ask you a question to which I have been looking for an answer for more than a year. And it doesn't bother me that I'm a stylist. And, sort of, she should beat herself with a heel in the chest and, swinging on each rail, repeat that everyone needs to be stylish and stay away from things that will not help to look good :-)

But I'll ask you: is it really necessary? Does everyone need to dress stylishly, presentably, look status and well-being, more beautiful and better than they even sometimes are? And this is not about show-offs, understand correctly. I'm talking about an adequate striving for the best.

• For example, I try to choose things that look more expensive than they cost.
• I combine them so that they bloom and open
• I don't like looking older than I am. But I'm not getting younger and I'm not ashamed of age (36). But I don’t like to see a strange aunt in the mirror instead of myself, I learned to rein her in, excluding some things from the wardrobe
• Consciously all my life I aspire to a certain social circle both in life and in work. I consciously filter the environment, social circle, including my appearance, demonstrating belonging to one, and a complete lack of desire to interact with others
• I like to work in cool brands, I always look (and communicate, of course) at their level, so that they take it for my own and don’t even think about cutting the fee :-))))
• Well, and so on. I work on my soul and IQ as carefully as on my wardrobe - this is for those who take everything literally and, after reading my list, will collapse into a swoon, scribbling comments about my superficial perception of the world :-)

I don't even ask you about fashion. Because I’m sure about her: only a few need to be fashionable, the rest need to follow the fashion and carefully adapt in small quantities to their wardrobes.

So, considering the people around, we can conclude that most people are comfortable with things that are outdated in style, “woman's style”, forgiving clothes that look inexpensive even at a high price. Dressed stylishly and tastefully (not fashionably, but stylishly) people - units. So why is this all? Maybe these are unnecessary troubles and attention to appearance should be relaxed and weakened for a long time? What do you think?

Before I tell you what I think about this, I want to show you what my subscribers say on this topic :-) Girls, thanks to you my blog on insta has become one of the most comfortable online communication platforms, where the most pleasant, educated and purposeful, humorous and conscious girls and women gather. I'm proud to have such girls following me! You are my inspiration!

So, my answer to the question: Should everyone dress stylishly and tastefully?

Of course not!

FIRSTLY

Let's start with the fact that "good" is a relative term. Even having driven 20 km from Moscow, it changes radically and before our eyes. And, as psychologists say, this is neither good nor bad, it's just - SO. Some are sure that Masha Rasputina is dressed better than Valeria, but she has problems with her wardrobe.

SECONDLY

Character has not been canceled!

Spoiler: I am preparing the coolest offline and online seminar about the psychology of style. I will teach you to read the character of people by clothes and behavior, to understand yourself and others better, to please different people, consciously building behavior and an external picture (this is new material, not the one in the lesson about men's wardrobe and in).

In the meantime, I will say this: we are born with a certain character, and then society and the environment finish it a little more. But in fact, there are people who are generally unaware of all these passions in appearance, and there are those for whom this is important at the level of life and survival, and they cannot change it and can only partially control it. And again - this is not good and not bad, it's just - SO.

THIRD

And even more, the mentality of entire nations also affects our attitude to clothing and the desire to get involved in shopping, style and other external moments. It will be difficult for you to convince the average German woman that she needs a stylist, she will think that you are crazy :-)

And here is one of "ours" - we will chat for 5 minutes in line at the grocery store. Because she grows up, lives in an environment where everyone is evaluated and considered, everyone cares about how they look and what people think. And we are innocent! We have such a society. And again: this is not good and not bad, it's just - SO.

FOURTH

I'm for common sense. If there is a need to look stylish, if we feel that depending on our appearance, our mood, behavior, and maybe the ENVIRONMENT changes for the better, then why not? There is a need - satisfy. There is a problem - solve it! And improve the quality of life, your inner and outer comfort, make yourself happy in the way that is necessary and pleasant for you.

At different life stages, we solve different problems and have a certain set of values. We may have different "pains" that need different "medicines".

I remember my career and clients:

1. Men's Business Wardrobes: helped business owners and top managers to look successful and status. In parallel, saved them time by doing shopping without them, ensuring that the problem " what to wear so that everyone understands "who I am"Even without words, it was decided. They didn't ask to save money - they didn't care :-)

2. Switched to women's business wardrobes: They were asked to reflect status, success, well-being, attractiveness without cheap sexuality in clothes, clean up the dressing room, keep a suitcase with comfortable and presentable clothes always ready for a business trip. She saved them time, insured them against unsuccessful purchases, surrounded them with care, helped them rationally invest money in their wardrobe.

3. Switched to everything women's wardrobes: the number of "client pains and problems" has sharply increased, even fears have appeared:

• grow old and shrivele
• stay on maternity leave, become uninteresting, the husband will leave, almost left
• I'm ugly and everyone is beautiful
• be behind the times, afraid to go out into the world, to a new job or from a protracted decree
• everyone got married, but I only come across fools, why successful men don’t notice me
• I want to escape from a dysfunctional environment, but I don’t understand how to look in order to be accepted into another social environment
• I don't want to look like a gray mouse in a crowded office, I want to be more noticeable
• you need to cope with the fear of self-presentations and speeches in order to make a career and move forward
• depression from an overcrowded "don't understand what" wardrobe
• need for order and system
• I'm tired of spending so much money on rags, I want to get smarter and stop spending all my salary on nonsense
• it's time to learn how to combine things, because, obviously, I don’t know how to do this and it costs me too much
• children grow up, I can’t teach them how to dress, because I don’t know how
• conflicts with growing children because of clothes, I am not an authority for them
• my daughter has complexes because of her figure, but I can’t help her dress harmoniously and love herself
• husband was promoted-bloomed-prettier-I'm afraid-taken away-it's time-to change-fall in love-with-yourself-again
• the planet is littered, overconsumption is enough, you have to be responsible, start with yourself
• self-esteem is below the baseboard, my eyes don’t burn, I don’t want to live, I’m surrounded by insta divas, and I’m a walking complex and every day it’s getting worse
• etc.

Partially or completely, these problems are cured by the reflection in the mirror, which you are crazy about :-) You know, when you look great, all the doors open by themselves, and you enter them with a smile.

Family, career and many pieces of the puzzle called LIFE are connected to our sense of self. And it has to do with our appearance.

Inner shell vs outer shell should not fail. Otherwise - bang-tararakh.

This is such a huge topic that sometimes, it seems to me, I will suffocate, choosing words :-) Come on, will I write more about this? It pumps awareness and common sense, heals complexes and other imposed nonsense, helps to find oneself and calm down. Support? If you need such a section - put like under this fasting I will get your signal and post about it regularly!

At different life stages or in certain circumstances (a playground, a dacha, a trip to the forest for mushrooms, for example), it may not be objectively important for us HOW we are dressed. And at the next stage or in other circumstances (interview, date, wedding, etc.), a certain appearance and wardrobe can be an invaluable resource in achieving our life goals.

Clothing is a resource.

That's why I say that even though I'm a stylist, my blog is not about clothes. It's petty. It's empty. I work with clothes and understand it on a different level. I'm not interested in writing about how to be beautiful in order to be beautiful.

• The course will pay off on the first shopping
• The result is guaranteed provided that all homework is completed and provided.
• There is a refund of the entire amount after the FIRST lesson, if you understand that this is not your format
• Education does not involve shopping. You learn to choose and combine things that suit you personally. You will buy it yourself, after the course, at a convenient pace, the price segment you need, etc. :-) But if you do shopping during the learning process, then, of course, you can consult with me
• Feedback involves checking dz and answering your questions about your wardrobe and training

Answers to popular questions about studying at SHSH -

About the negative reviews about the School of Shopping -

Who is NOT suitable for studying at SHSH -

As world fashion trendsetter Coco Chanel said: "The ability to dress well is a great form of politeness." And this is true, because we dress not only for ourselves, but also for our relatives, friends and colleagues. Agree, it is much more pleasant to communicate with a person who is dressed neatly and elegantly.

"Meet by clothes .." - they said back in the days of our grandmothers, and this statement is especially true today. The fact is that modern society is increasingly leaning towards the visualization of all aspects of life: before we buy anything, find out about someone, we must certainly see an image, or at least imagine an appropriate picture in our mind.

Naturally, ideas about aesthetics and style are purely relative and differ depending on cultural and personal characteristics. However, at all times there were some "canons" and norms that determined the public idea of ​​​​beauty, which dominated in a certain period of time.

Today, more and more attention is paid to the appearance of both men and women. In any communication, the interlocutor accumulates information about your image, appearance. This may subsequently affect his actions and decisions. However, for some, all of the above is not yet completely convincing, so this article is devoted to considering the question of why it is necessary to always look stylish and harmonious.

1. People around you will treat you much more seriously and respectfully. Admit it, because there is a big difference in the attitude of the authorities towards a woman in nondescript clothes and one who every season decides to buy a trendy cut dress for the office and wear it every day. In some situations, elegant clothes will make you look older and create the right role in a business environment. And vice versa: the untidiness and thoughtlessness of the image can inspire thoughts of a similar plan in your bosses and colleagues: "How can a person bother about his work duties if he is not able to pay enough attention to himself?"

2. Dressing well increases self-esteem. Remember how you admire yourself when you put on a pair of fabulous stilettos. And for those who wish to buy a sheath dress to combine with such shoes, success in business can be ensured, because a woman in such an image can really move mountains. You don't have to wait for a special occasion to shine in a stylish and feminine look, just spend a few more minutes before leaving the house.

3. You will be more trusted. It would seem that this has nothing to do with appearance, but consider: who would you trust more, an untidy and unkempt sales representative or a professional dressed to the pin? Of course, most will choose the second option. For the same reason, appearance is extremely important for building reliable business relationships.

4. Many people think that you should not dress trendy and elegant when there is no special need for it. However, this is deceptive: "necessity" can lie in wait for you almost everywhere ... Perhaps at work there will be a need to take a corporate photo where you will appear without embellishment, or guests will unexpectedly rush to your house. In the end, you do not want to appear in a shabby form in front of a beautiful stranger who accidentally met.

5. A lot of people plan to buy a beautiful dress in order to wear it exclusively "on the way out". At the same time, it is worth noting that the fact that we have it is already an excellent reason to regularly "walk" the thing. Do not buy a lot of things, refuse to buy a lot of cheap wardrobe items. Remember: the best investment in appearance is to buy even a small amount of quality clothing.

6. Fine clothes - a reason to think about your appearance. Admit it, sometimes the desire to wear expensive branded clothes disappears when you are not completely satisfied with your figure. Buying a dress, trousers, high-quality jeans or expensive watches from famous brands will allow you to think about your health and, perhaps, encourage you to visit the gym regularly, as well as start eating right.

Countries in which every second student looks like a style icon hang out in the fourth ten of the world happiness ranking.

Happiness index and style of dressing

The happier people live, the simpler they dress. This unexpected conclusion was prompted by the UN annual report on the level of happiness in the world.

Since 2011, the World Happiness Survey has been conducted annually. Yes, don't laugh. Serious scientists have developed technologies and now measure the level of their objective well-being in people in different countries, as well as their own subjective assessment of how good their life is. And then they compare the indicators and rank countries according to the level of happiness of their citizens.

In 2017, the top ten happy countries look like this:

1. Norway
2. Denmark
3. Iceland
4. Switzerland
5. Finland
6. Netherlands
7. Canada
8. New Zealand
9. Australia
10. Sweden

In the same composition, only changing places within the top ten, these countries were in the lead in past years.

Do you know what these countries have in common? In addition to the fact that there is a very high standard of living, amazing social standards and, in general, almost communism (in the good sense of the word? From the point of view of a fashion blogger, all these countries are united by an extremely simple, no-frills attitude of local residents to clothes!

Country-legislators of world fashion and style; countries on the streets of which street-style photographers snatch out one after another the ideal fashionable images; countries in which every second student looks like a style icon hang out in the fourth ten of the world ranking of happiness. France is in 32nd place, Spain is in 37th place. Italy, where every baby (of any gender) knows from birth how to properly tuck his pants - in general, in 50th place! Of the 157 countries studied, that is, in almost a third of the countries on Earth, people live happier than Italians!

And what about happy countries? And there no one bothers with how many millimeters to tuck their pants according to the latest regulations of VOGUE magazine. They wear what they feel comfortable in and don't care too much whether it's stylish or not. Jeans / T-shirts, sneakers / sneakers, sweatshirts and parkas. In some Denmark or Holland, a couple walks ahead - and you won’t immediately understand which of them is a boy and which is a girl, they are dressed so alike.

Some of my male acquaintances would be terribly unhappy with the way women dress, for example, in Sweden. Nothing to see, they would say. "Are they women?" they would say. But here's the paradox, judging by the results of the study, Sweden is a very happy country. This means that these women do not feel miserable because they do not wear pencil skirts and do not rush early in the morning to work in 10-centimeter heels, with styling and full make-up. And what's more, men in these countries also clearly feel no lack of happiness from the fact that their women do not look 24/7 like an exhibit at an exhibition of the achievements of the global fashion industry.

Maybe, for happiness, it is not at all necessary to follow fashion trends and carefully select the shape of the skirt for the type of figure?

Maybe you can be happy in simple clothes without any fuss?

Maybe when a person feels happy, secure and calm, when he does not need to prove something to someone every day and go out of his way to demonstrate his (often imaginary) status - is it very convenient for such a person in jeans and a sweatshirt to enjoy life?

I recently wrote about how simple and relaxed women dress in Israel. So, you won’t believe it, but Israel is in 11th place in the international ranking of happiness. Right after the top ten.

Do you think the general level of happiness and life satisfaction affects the way women dress? Or is it just a coincidence?

©Flash

What is "clothed ability"

In 2012, professors of the American Kellogg School of Management Adam Hayo and Adam Galinsky proposed the term enclothed cognition - literally translated as “clothed abilities”. Its essence lies in the fact that, putting on certain clothes, we begin to feel special - depending on the choice of outfit. Hayo and Galinsky have done several studies: for example, they asked different groups of people to take the same test, but some performed it in their usual clothes, while others wore lab coats that scientists usually wear. The participants of the second group coped better with the task.

However, the things we wear can serve not just as a shell, but as an extension of ourselves. If you feel truly attractive in sneakers and "relaxed" jeans, don't force yourself to change into a dress and high heels - and vice versa.

The same applies to conditional business attire: professional communities are gradually moving away from the “meet by clothes” setting, putting professional qualities and experience at the forefront. By the way, a good example of how you can be yourself in any outfit is actress Jennifer Lawrence, who, even in an evening dress, does not hesitate to famously climb over the chairs in the Oscars hall.

How to choose clothes that will give positive emotions?

Hollywood stylist Lisa Evans offers the following method. Remember what things from your wardrobe you have recently felt the happiest and most confident in yourself. It can be perfectly fitting jeans, a super soft cotton T-shirt or a dress that makes you look like the heroine of your favorite movie. Take these things as a guideline and keep them in mind during the next shopping - so you can understand which style, style, fabrics are closest to you. Don't try to focus on trends or how your girlfriends/colleagues/Instagram heroes are dressing. Learn to listen to your own feelings, because this is the main criterion that really matters.