Summer sales in Europe. Sales calendar in Europe When are Christmas discounts in Europe?

Christmas is not only the most long-awaited and beloved holiday in Europe. For retail chains, this is also an opportunity to “make” a sales plan for the entire year. After all, their turnover for this month and a half sometimes exceeds the figures for all other months of the year combined.

Practical Europeans not only buy Christmas gifts, not only prepare for the holiday in a big way, but also save money in advance for other purchases. Of course, because it is at this time that you can get clothes, update electronic and household appliances, buy household goods, expensive sports equipment and much more with maximum discounts. After all, it is only in our country that prices skyrocket during the holidays. In Europe, the closer to the holiday, the more attractive they become. And immediately after Catholic Christmas, on New Year’s Eve and, especially, in January, discounts in some countries reach 80%. Isn't this a shopaholic's dream!

However, the timing of maximum discounts differs from country to country. Therefore, Mir 24 found out where and when to go in order to catch the peak of sales, and at the same time found out the cost of the most inexpensive air tickets for these periods.

Germany

In Germany, shopaholics have a place to roam, especially since sales start long before Christmas, although not in all cities at the same time. But by the New Year, discounts everywhere reach 50-60%, and on some products they approach the coveted 70-80%. At the beginning of January, when sales are just beginning to gain momentum in most European countries, discounts are already at their peak in Germany. Sales also end earlier than in many other European countries: already in mid-January.

It's worth hunting for fine quality clothing and shoes, as well as household appliances and electronics. This is well known in neighboring Switzerland, from where the local population travels to buy Christmas gifts in Germany, saving a fair amount on this, taking into account the euro-franc exchange rate.

Cities such as Dusseldorf, which is rightfully considered the fashionable capital of Germany, as well as Munich and, of course, Berlin, can be especially recommended for shopping. According to preliminary estimates, about 7 million people will visit the Berlin sales alone this year. One secret: you need to go to boutiques to buy luxury clothes when they open, because in a few hours you may not find the best offers or popular sizes.

Air tickets from Moscow to Berlin and back with a departure date of January 6 and return on January 13 will cost 14,236 rubles.

Czech

This is surprising, but the Czech Republic is in no way inferior to Germany in terms of attractiveness for Christmas shopping, and prices for accommodation there are significantly lower. So if you want to save money, choose Prague. Moreover, it is Prague, and not some other city in the country. This is surprising for Russians, but prices in the capital of the Czech Republic during sales periods are significantly lower than in the periphery.

Discounts, or Sleva in Czech, become attractive here immediately after the New Year and last for a very long time, until the very end of February. So there is plenty of time for shopping.

There are good prices on clothes from European prestigious brands, on perfumes, as well as on Bohemian glass, crystal and jewelry, including the famous Bohemian garnets.

In addition, the Czech Republic is a country of balneological resorts, so medicinal cosmetics, salt from Karlovy Vary and incense are also bought here.

Air tickets Moscow-Prague and back with a departure date of January 6 and return on January 13 will cost 16,850 rubles, and for January 13-20 there are still quite inexpensive ones - 13,486 rubles each

Italy

Italy is the heart of luxury branded clothing sales. In the hope of buying fashionable new items for completely different money than usual, millions of shopping lovers flock here. After all, discounts on Italian sales are some of the most attractive in the world. Italian stores are famous for luxury shoes, clothes from the most popular fashion designers, fashionable hats, eye-catching jewelry, high-quality leather and fur products, including bags and accessories. This is what they come here for!

Sales annually start in the first week of January and last until March 1st. During the first week, discounts remain at the level of 30-40%, and then they become larger and reach 70% for what is left at the end.

In Italy you can go shopping in any major city. The most famous shopping centers are in Rome, Naples, Venice and Naples. In Rome, this is Piazza di Spagna and Via Condotti with the adjacent streets. In Venice - San Marco Square, everything around it and Merceria. In Naples - Piazza Amadeo and dei Martiri, as well as Calabritto and Via dei Mille streets. Milan is a city of high fashion. The must-see boutiques in Milan are located between Via Montenapoleone, Via Andrea, Via Gesu and Via Della Spiga.

An air flight Moscow - Rome - Moscow on January 13-20 will cost 12,738 rubles in the most economical option.

Great Britain

Winter sales in the UK traditionally start on December 27th. Although in recent years, some stores have started sales a week earlier.

The main streets of London shopping, where stores of all fashion brands are concentrated, are Kings Road and Bond Street. But there are thousands of stores that are worth visiting during the sales period throughout the city. That's why many London publications are drawing up a route map for shopaholics this year, telling them where and what sales are promised. So this is a whole science.

Shopping is so exciting for fans that some of them, on the eve of the start of sales, spend the night in tents near the most famous London department store, Harrods, which is considered one of the largest and most fashionable department stores in the world.

The total duration of winter sales until the beginning of the last week of January, when the difference with the original price can reach 75 . For truly fantastic deals, Topshop, H&M and New Look are the places to go. Very often discounts in these stores reach 80-85.

Air travel Moscow - London - Moscow in the period from January 6 to 13 will cost quite expensive: 20,685 rubles. But there are budget air tickets from January 13 to January 20, when discounts reach their maximum. At this time, a round trip flight will cost 13,553 rubles.

Finland

In Finland, Christmas sales usually start on December 27th. And two days before that, stores are completely closed: everyone is celebrating Christmas! On December 23-24, cosmetics and perfume stores hold traditional promotions: the day before Christmas, discounts in some of them reach 50%.

In general, Finnish goods cannot be called cheap, but there are many true connoisseurs of everything Finnish, since the quality of the goods is excellent. And sales are just such a time when you can approach Finnish goods. It's time for sales to continue throughout January and, sometimes, part of February. At this time, average discounts in all supermarkets are 50-60%, but you can also find discounts reaching 70%, although this is rather rare. Discounts may be indicated by the words “Ale”, “Alennus”, “Sale”. The price tags may say “Maksa 4, saat 5”, which means “Pay for 4, get 5” or “Ota kolme, maksa kaksi” - which means “Take three, pay two”.

Traditional Finnish goods that have good discounts are dishes and glass, textiles and fur products. Finnish manufacturers of sports equipment and clothing Karhu, Järvinen, Luhta, Rapala are very popular all over the world. And, of course, the world famous brands Finlandia and Nokia.
However, one cannot hope for the cheapness of new models of photo, video and audio equipment, as well as electronics. New items here will cost more than here. But older models can be at a significant discount.

The situation is even trickier with sellers of winter sports equipment and winter sportswear. They pay attention to the weather: they start selling the winter collection not in connection with Christmas, but as soon as the thaw begins, even if it is in January.

Tickets to Helsinki and back to Moscow for January 6-13 will cost 13,161 rubles, and for January 13-20 you can buy tickets for 9,661 rubles.

Shopaholics should remember that in many countries there is a tax audit of receipts and checks, the so-called Tax free when leaving the country. Therefore, always ensure that you receive an invoice and keep it. Then you can get some of your money back at the airport. And hurry up to buy air tickets, because prices change every day.

Tatiana Rubleva

News Odnoklassniki will become... June 20, at 13:09 News Roskomnadzor cleared almost 5,000... June 20, at 09:18

Residents of Russia, in order to be the first to know about the appearance of summer discounts, have to monitor prices in stores. What about other countries?Ekaterina Grybinka from the companySalery.ru collected European data and found out who holds summer sales and when.

In France, summer sales begin on the last Wednesday of June and last 5-6 weeks. This year, the official start date for summer sales in most regions of France is June 26th. Information about discounts in stores in this country can be indicated in a special way: several discounts are indicated on the price tag, which means they need to be summed up. Some luxury brands ( Louis Vuitton, Gucci, Christian Dior etc.) may not make discounts for reasons of principle.

In Germany, sales periods have been regulated by law for many decades. Traditionally, the start of summer sales was the last Monday of July. But in 2004 this law was repealed. Since then, stores can sell products at reduced prices at any time. However, some stores still adhere to the old rules. This year, summer sales in Berlin will begin on July 30 and end on August 12. The stores will display not only clothing from the outgoing season, but also electronics and household items.

In Spain, sales dates vary depending on the region. In Madrid they will begin on June 21 and end on September 21. In Valencia - from June 27 to September 3, in Galicia and the Basque Country - from July 1 to September 30. In most other regions of Spain, sales will begin on July 1st and end on August 31st.

In Italy, in 2011, the government approved an official sales calendar, violation of which entails certain sanctions - fines. The official start date for summer sales this year in most regions of Italy is July 6th. The exception is the province of Trento, where stores have the right to set their own sales period. The duration of sales in Italy this year will be from 42 to 87 days.

In Russia, each store decides for itself when to hold summer sales, so the spread in dates can be quite large - from June to August. The better the season for a store, the later the sale begins or another signal after which discounts appear - the start of sales in stores of competing brands.

Most online stores in Russia do not indicate the period of discounts, so the classic European sales scheme: the first week is 20-30% discount, the second - 50%, and the last week - 70% or more does not always work. To be the first to know about discounts, Russian residents subscribe to the newsletter, use discount search services, or independently monitor the appearance of discounts in stores of interest.
More information about the dates of summer sales in different countries is on our website.

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Summer is the best period not only for a carefree holiday on the coast. This is a great time for those who like to combine travel with shopping. And, what is also important, shopping should be profitable. In Europe, almost half of the summer is marked by sales, during which discounts can reach a record 75%. Where is the best place to go in the summer of 2017 to make profitable purchases?

Milan

Throughout Italy, sales dates are fixed at government level. For example, in Milan this year they start on July 7 and will be carried out within 60 days. The event causes a stir from both locals and tourists. After all, for many, shopping is the reason to visit Milan. Most often people come here to buy branded clothing from well-known and exclusive brands, shoes, designer furniture and accessories. Discounts in Milan reach 40%. More - only if the model has a non-standard size. But there is an important difference between the Milan sales and the general Italian ones: discounts are offered on the newest models that have not yet appeared in other regions of Europe. In Milan, the shopping process can be combined with visiting interesting thematic events. For example, arrive earlier (at the end of June) and attend the men's fashion week shows.

Paris

The French capital is quite rightly considered the capital of shopping. The city is associated with the biggest names in the fashion industry. And the best way to buy clothes from famous brands at an attractive price is to visit Paris during the summer sales. In 2017 they starts on June 28 and ends on August 8. These dates have been approved for the capital and most cities in France. But, for example, in Corsica sales will begin on July 13th.

It’s worth going to Paris for sales for shoes from European brands, designer bags, and clothing from affordable and luxury brands. Depending on the level of the brand, the discount can reach 25% or 70%. Even antique stores are taking part in the sales. As interesting events that could attract buyers, stores and shopping galleries organize fashion shows or exhibitions showcasing the new season's items.

Barcelona

Boqueria Market, Barcelona

Another European capital of fashion is Barcelona, which has an incredible number of galleries, boutiques and shopping centers. It's no secret that many brands come from Spain. Therefore, their goods at home are several times cheaper than abroad. And during the summer sales, the benefits become even more obvious.

In Barcelona in 2017, promotions fall during the period from July 1 to August 31, which is significantly longer than in other European cities. The most popular goods in Spain, as usual, are high-quality leather goods and shoes. Clothing from local brands is no less popular - Zara, Pull & Bear, Mango, Bershka. The Spaniards are quite generous with discounts - you can safely look into a prestigious boutique and be sure that they will offer you a good deal.

In addition to the capital of Catalonia, in Spain it is worth visiting the sales in Madrid or Valencia, where the choice will pleasantly surprise you. Regardless of the city, there is no need to delay your trip. Since August is traditionally vacation time for local residents, many stores operate on altered hours or close. Although this will not affect outlets or malls.

Sales in Spain are accompanied by stock fairs, which are held in squares and exhibition centers in Spanish cities. In Barcelona, the sales period coincides with the Shopping Festival, during which everyone can travel on special buses through the main shopping areas and streets, and at the same time attend entertainment events and receive vouchers for additional discounts.

Germany

In the summer in Germany they organize a national sale, which falls during the period from July 31 to August 13. At this time, you can profitably buy household items, high-quality shoes or clothing from any world brands. It is best to go shopping in Berlin or Munich, where the main German stores, outlets and malls are located. However, German sales have one peculiarity: the dates are not strictly regulated. If the official period lasts only two weeks, then many stores (mainly mass market) announce the start of promotions at the end of May - discounts are 20%. By the end of August, discounts reach their peak and average 50%.

Finland

The beginning of summer sales in Finland is a cherished period for everyone who appreciates profitable shopping and at the same time does not want to spend a lot of time on the road. Mostly tourists go to the cities of Lappeenranta, Helsinki and Imatra. Every year, sales here begin after the traditional Solstice holiday. In 2017, stores will delight you with low prices during from June 24 to the last days of summer. On the occasion of the Finns' favorite holiday, at the very beginning of the sales season, you can get a cultural experience by visiting sales fairs and participating in entertainment events.

The choice of product categories that can be purchased profitably in Finland in the summer is quite wide. This is not only summer clothing from European and local brands. Tourists are happy to buy sports equipment (everything for winter sports is especially profitable), household appliances (models from previous seasons), and jewelry. Ceramics are falling in price.

Russia

In Russia there is no strict sales schedule. In the summer of 2017, you can safely look for discounted goods in shopping centers as early as the beginning of June. Most stores join the promotions in mid-June. Sales end in mid-August, but, as a rule, you can search for products with maximum discounts until mid-September - until the assortment runs out.

Discounts apply to wide product categories. It is especially profitable to buy summer shoes and clothing from world brands, beach accessories, jewelry, and household appliances. Traditionally, the main destinations for shopping in Russia are Moscow and St. Petersburg. The latter is notable for the fact that from the city you can quickly get to Finland and make profitable shopping in two countries at once.

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Winter is coming, which means it's time to think about the upcoming holidays. We're not just talking about New Year and Christmas. Let's think about the most pleasant holiday of the soul - shopping!

The winter sales season is a real delight not only for fashion lovers. At this time, even the most inexperienced buyer leaves stores with huge bags of new clothes. Especially when it comes to shopping in Europe.

Travellizy is ready to tell you the hottest places and the best time to plan your trip. Whether you go only for shopping or combine the trip with getting to know new countries - it’s up to you.

Black Friday

The sales season begins with the so-called Black Friday, this world-famous term comes from the USA.

Black Friday appeared in the 19th century. The first sales, reminiscent of the modern Black Friday, were organized when American shopping centers opened the Christmas season.

The term “Black Friday” itself appeared a little later, in 1966 in Philadelphia. There are several explanations for this seemingly gloomy name. Black Friday occurs every year after the Thanksgiving holiday. Hence the most common explanation for the name. Philadelphia police officers coined the term, calling the huge flow of cars and traffic jams “black.” The reason for heavy traffic congestion is that people return to the city after out-of-town Thanksgiving celebrations.

Another variation of the name is that from Friday people change their mood. They finish unpleasant things, let go of everything and tune in to positive emotions.

Until 2010, Black Friday was known only in the United States as a joyful event for shopping lovers. In European countries this term arose relatively recently. However, in a short time the day gained great popularity. And it has become one of the main holidays for shopaholics, as well as those who want to save big.

Each subsequent year the date will change. The main rule is: the fourth Friday in November. Please note that sales may begin on November 25th. Stores often announce a week of sales starting on Monday and discounts of -30%. Black Friday is declared the main day of sales, when discounts can reach -90%. Many shops open at 5 am and close after midnight.

Christmas sales

You don't have to wait long, and big winter sales begin after Black Friday.

Munich, Germany

When: end of November - end of January

Winter sales start early here. One of the main advantages of shopping in Germany is that they are mainly of interest only to tourists. Local residents are quite relaxed about sales. The best offers from stores can reach up to -90%. During the discount period in Germany, you should pay attention to high-quality clothing, shoes, appliances and electronics.

Main shopping streets: Maximilianstraße and Theatinerstraße.

Popular outlets near Munich:

Ingolstadt Village - Otto-Hahn-Straße 1, 85055 Ingolstadt

Classic Outlet München - Leopoldstraße 20, 80802

Berlin, Germany

Main shopping streets: from Alexanderplatz to the Alexa shopping center as well as Kurfürstendamm

Popular outlets near Berlin:

Berlin Designer Outlet B5 - Alter Spandauer Weg 1, 14641 Wustermark

Designer Outlets Wolfsburg - An der Vorburg 1, 38440 Wolfsburg

London, Great Britain

A trial pre-Christmas sale is held on the tenth day of December; it lasts only a couple of days.

Main shopping streets: Oxford Street, Sloan Street, King's Road and Bond Street

Popular outlets near London:

Bicester Village Outlet Shopping Center - 50 Pingle Dr, Bicester OX26 6WD

Designer Warehouse Sale - 5/6 Islington Studios, Thane Villas N7 7NU

Milan, Italy

The main hunt for shopaholics in Italy is “scondi”, which means “discounts”. It is worth noting that the opening hours of Italian stores are from 9-10 am to 19-20 pm with a break from 12.30 to 15.30.

Main shopping streets: Via Montenapoleone, Via della Spiga, Via Manzoni and Corso Venezia

Popular outlets near Milan:

Serravalle Designer Outlet - Via della Moda, 1, Serravalle Scrivia

Vicolungo The Style Outlets - Piazza S. Caterina Ang. Via Papa Giovanni XXIII, Vicolungo

Franciacorta Outlet Village - Piazza Cascina Moie, 1, Rodengo-Saiano BS

Fidenza Village - Via S. Michele Campagna, Chiusa Ferranda, Fidenza PR

Rome, Italy

Main shopping streets: Via del Corso, Via Cola di Rienzo

Popular outlets near Rome:

Castel Romano Designer Outlet - Via Ponte di Piscina Cupa 64

Antonella - Via Varese, 13, 20835 Muggiò MB

Valmontone Outlet Village - Via della Pace, 00038 Valmontone RM

Parco Leonardo Outlet Village - Via Giulio Romano, 00054 Fiumicino RM

Barcelona, Spain

The windows are plastered with the long-awaited words rebajas (discounts) or oferta (special offer) - which means it’s time to enjoy shopping. Here, even for the sake of such an event, the siesta is sacrificed and shops are open without lunch. And for those who like good discounts, special shopping buses run. In Barcelona, such buses start their route from the Old Port. Their opening hours are from 7.30 to 21.45 on weekdays and from 9.30 to 21.20 on weekends, the traffic interval is 15 minutes.

Main shopping streets: Carrer de Pelai, Passeig de Gracia

Popular outlets in Barcelona:

La Roca Village - s/n 08430 Santa Agnès de Malanyanes

Montana Outlet - Avinguda Diagonal, 460, 08029

Nice Things Outlet - Carrer de Girona, 38, 08010

Madrid, Spain

Main shopping streets: Salamanca, Arguelles, Cuatro Caminos, Chueca, Gran Via

Popular outlets near Madrid:

Las Rozas Village - Calle Juan Ramon Jimenez 3, 28232

Factory San Sebastian de los Reyes - Calle Salvador de Madariaga, s/n, 28702 San Sebastian de los Reyes

Factory Getafe - Av. Rio Guadalquivir, 15, 28906 Getafe

Paris, France

The best discounts are here on perfumes, cosmetics and clothing. The first wave of discounts reaches -20%, followed by -50%, and the third - up to -70-80% - is, alas, not applied everywhere.

Main shopping streets: Avenue des Champs Elysees, Avenue Montaigne and Avenue George V and Rue Du Faubourg Saint Honore

Popular outlets near Paris:

La Valle Village - 3 Cours de la Garonne, 77700 Serris

La Piscine - 199-203 Avenue du Président Wilson 93210 La Plaine Saint-Denis

Usine center (Paris Nord II) - 134 Avenue de la Plaine de France, 95500 Gonesse

One Nation Paris - 1 rue du Président Kennedy, 78340 Les Clayes sous Bois

There is an opinion that shopping makes a person happier, and we completely agree with this. So let there be no barriers to happiness, especially during the period of magic and holidays, everyone deserves happiness, and of course gifts!

Winter discounts are a great opportunity to cheaply replenish your wardrobe. During this period, in all stores in Europe, from luxury brands to mass markets, prices fall by 50-70%. We will tell you when discounts start in each country, share life hacks and useful addresses that will help you buy the things you like even cheaper.

London, December 26 - end of January

In England, winter discounts begin the day after Christmas - December 26 or a day later. There is no official end date for the discounts - they last four weeks and end at the end of January. The main streets for shopping are Oxford Street, Regent Street and Bond Street. Independent fashion shops are concentrated on Carnaby Street. St Martin's Courtyard in Covent Garden is becoming increasingly popular. In the west of the city there are the largest malls in Europe - Westfield London and Westfield Stratford with 250 shops and 50 restaurants.

From

Paris, January 10 - February 20, 2018

In Paris there are many shops and boutiques for every taste and budget, from Hermes, Christian Louboutin, Louis Vuitton to inexpensive mass market. Luxury brand boutiques are located on the Champs Elysees, Place Vendôme, Saint-Germain-des-Prés and Faubourg Saint-Honoré. Shops with more affordable prices are located on Boulevard Haussmann, Grand Boulevard and Les Halles. The centers of youth fashion are Rivoli Street and the Marais district.