Water legend mountains mineral natural drinking dining room. The composition of the water Legend of the mountains

The Visma company (Arkhyz-Visma, LLC Arkhyz), the producer of Arkhyz mineral water popular in Russia, has experienced difficult times in the recent past. The debt to creditors reached more than 2 billion rubles, which is why Sberbank, the company's main creditor, filed a bankruptcy lawsuit. In parallel with these problems, a decrease in sales of Arkhyz water was recorded (almost 90% of the total volume of products manufactured by the company). There are many reasons for this - great competition, miscalculations in personnel decisions, unprofitable production, but the most important is suspicions of fraud on the part of the owner of the company Valery Geryugov. All this led to a temporary reduction in water production and interruptions in its supply in 2016-2017.

In business, the problems of some companies open up new opportunities for others. But are moral, legal standards and the desire to protect the interests of consumers always respected? In the case of some unscrupulous competitors of Visma, this question can be answered in the negative. Thus, Avaline CJSC (Brand Gornaya Vershina 19 liters), taking advantage of the problems of the Visma company and the already well-deserved reputation of Arkhyz drinking water, registered its brand “Legend of the Arkhyz Mountains” 19 liters. At the same time, the design of the bottles is almost completely preserved, which is even more misleading...

What is the reason for the popularity of Arkhyz water?

It contains the melt water of the Caucasian glaciers. It is mined at an altitude of 1500m. and does not come into contact with groundwater. This water is characterized by a low level of mineralization, mild taste and bacteriological purity. "Arkhyz" can be used both as drinking water for daily use, and for preparing food and drinks based on it. Its high quality and unique properties can be confirmed by various ratings compiled by various non-profit organizations, including Rospotrebnadzor. In these ratings, Arkhyz is consistently in the top 10, and in 2014 and 2016 it won the People's Brand award. According to the tests of Roskontrol in 2017, Arkhyz took first place in terms of safety and purity of water.

It is not surprising that the Avaline company had a desire to use the rating name to increase sales of its own products, but the water produced by it, Legend of the Arkhyz Mountains, does not at all correspond to the composition, quality, or beneficial properties of genuine Arkhyz water.

Moreover, a detailed study of the certificate for the production of "Legend of the Arkhyz Mountains" makes it clear that the previously produced water "Mountain Peak" and "Legend of the Arkhyz Mountains" are produced from the same well number 3. Based on this, it can be assumed that the manufacturer, taking advantage of the difficulties of his colleagues in the "workshop", simply simply drew a new label, made a bright inscription on it: "Arkhyz", and continued to pour water from the well in which "Mountain Top" pours water.

How not to become a victim of counterfeiting?

According to statistics, Russians consume about 70% of counterfeit brands of drinking water. Therefore, the company "Visma" has always taken care of protecting its trademark from counterfeiting, using branded packaging, shrink film on the neck with the company logo, and a protective film on the cork itself. But even these measures cannot fully help if the name Arkhyz is written on bottles that have nothing to do with Visma. Since far from all buyers know about the methods of verifying the authenticity of water, when choosing a product, they are guided by the familiar “promoted” name, in our case “Arkhyz”. Unscrupulous competitors take advantage of this by selling low-quality water under the guise of well-known brands.

The company "Visma" has nothing to do with the production of water "Legend of the Arkhyz Mountains" and is not responsible for its quality. Moreover, despite the existing problems, she is going to defend her own rights and interests of consumers in court in order to restore justice and preserve the good name of Arkhyz water.

The consumer needs to be careful and not caught on the promoted name on the label, remember:

water "Arkhyz" and "Legend of the Arkhyz Mountains" are completely different waters, with different properties and compositions, produced in different places and at different plants.

Water "Arkhyz" produced at the plant CJSC "Visma-Arkhyz" is the only melt water from the centuries-old thickness of the glaciers of the Caucasus Mountains, extracted and bottled using a unique technology, directly at the place of production, at an altitude of 1507 meters above sea level in the center of the State Teberdinsky Biosphere Reserve.

Water "Legend of Arkhyz Mountains"- m mineral table drinking water, originating from the melt waters of the Caucasian glaciers at an altitude of 1,100 m above sea level. Well ARKHYZ №52/2 since 2003. Arch yz - the land of untouched Caucasian nature and ancient monuments. This alpine valley is located in Karachay-Cherkessia (where, according to official statistics, the largest number of centenarians of the Russian Federation lives).

The origin of the water Legend of the Arkhyz mountains comes from underground lakes formed by the melt waters of majestic mountain glaciers. When these glaciers melt, the water, seeping through the sedimentary rocks of the ancient Sarmatian sea, which are natural filters, forms huge underground aquifers with crystal clear water, existing in reliable isolation from the outside world.

What is the difference from the popular water Arkhyz

To purify the water "Legend of the Arkhyz Mountains" a completely new technology in the water industry is used - ceramic filtration.MAIN ADVANTAGES and DIFFERENCES of ceramic filtration:

Environmental friendliness - used natural environmentally friendly and safe component - ceramics. At the same time, ceramics is neutral to water - it does not interact with water, does not react with it and does not enrich it with anything.
Reliable result - the ceramic filter is characterized by a constant and reliable result and always gives the same high quality water.
Sterility - ceramics gives a guarantee of microbiological purity in the final product by 99.9%

THE LEGEND OF THE ARKHYZ GOR is a premium product not only in terms of price, but also in terms of place of origin and quality.

The influence of water "Legend of the Arkhyz Mountains" on our body

The water "Legend of the Arkhyz Mountains" is unique in its composition. It has a special property to stimulate the natural mechanism of self-healing of the human body.

This is confirmed by the research of scientists from the Pyatigorsk State Scientific Research Institute of Balneology. Heated even up to 37-38 ° C, the water "Legend of the Arkhyz Mountains" is quickly absorbed by the mucous membrane of the stomach and upper parts of the small intestine, penetrating through physiological membranes into the internal environment of the body, and has a normalizing effect on a number of metabolic and immunological processes towards their qualitative improvement .

The composition of the water "Legend of the Arkhyz Mountains" includes 16 micro and macro elements most important for humans (their presence is one of the main characteristics of the quality, taste and usefulness of water). At the same time, it has low mineralization (0.1 - 0.35 g / l) and is recommended for daily use by the Pyatigorsk State Scientific Research Institute of Balneology.

"Legend of the Arkhyz Mountains" is approved by Rospotrebnadzor of the Russian Federation for use by adults and children from the first days of life and is included in the Register of nutrition for children and adolescents recommended for schools in Moscow (Department of Rospotrebnadzor of the Russian Federation for Moscow).

To profitably buy water "Legend of the Arkhyz Mountains" use the promotion

- Water " The Legend of the Arkhyz Mountains"And Arkhyz water, is it the same thing ?!

We answer:

- No, no, no... these are completely different products, with individual properties and composition, mined in different places and bottled at two independent factories.

Water " The Legend of the Arkhyz Mountains» 19 liters produced by CJSC Aqualine, Russian Federation, Karachay-Cherkess Republic, Cherkessk, place of extraction Zelenchuksky district, Nizhny Arkhyz settlement.

Arkhyz water is produced by the Visma CJSC plant, Russian Federation, Karachay-Cherkess Republic, Zelenchuksky district, Arkhyz village.

It turns out the real water "Arkhyz" is bottled in the village itself, Arkhyz, which is located directly on the territory of the Teberdinsky Reserve, and water "Legend of the Arkhyz Mountains" bottled in a completely different village, which is located much lower than the village of Arkhyz and has the corresponding name "Lower Arkhyz".

Draw your attention to, LLC "Vodokhleb" is one of the few that categorically refused to introduce Arkhyz water into the assortment of the "double" and thereby mislead its customers.

Now, in more detail about the prehistory of the current situation, why and how the “double” of Arkhyz water appeared on the market ...

Many consumers of drinking water have long decided on their addictions, choosing Arkhyz water from a variety of brands. However, not everyone knows that the company Visma, which produces this water, has faced many problems in the recent past, which led to a reduction in output and a decrease in sales. These problems arose for various reasons, among which are unsuccessful marketing decisions, miscalculations in personnel policy, and competition. This combination of reasons led to the emergence of a large debt to creditors in the total amount of more than 2 billion rubles. The main creditor of Visma is Sberbank, whose management decided to file a lawsuit to declare the company bankrupt.

But while the legal red tape is dragging on, Avaline CJSC took advantage of the vacant niche in the drinking water market and launched water for sale. The Legend of the Arkhyz Mountains". It misleads buyers not only with the familiar name, but also with a design that is almost completely copied from the popular Arkhyz brand. Thus, someone else's reputation and other people's problems became a springboard for the rise of an unscrupulous manufacturer who used his favorite product to make undeserved profits. There is a lack of respect for the consumer, a violation of legal and ethical standards, unfair competition and a desire to profit at the expense of others ...

"Arkhyz" - clean water, good for health

Arkhyz water is extracted high in the mountains and contains exclusively melted glacial product, which does not mix with groundwater, and therefore has a special structure and healing properties. Due to the low percentage of minerals and mild taste, this water is recommended both for everyday use and for culinary purposes for preparing all kinds of dishes and drinks. The quality of the product is confirmed not only by high popularity among consumers - Arkhyz water has repeatedly occupied leading positions in ratings compiled by independent expert organizations. Recall that in almost all known ratings, Arkhyz is in the top ten, in addition, this brand has twice received the People's Brand award, and in 2017 Roskontrol recognized its superiority in terms of cleanliness and safety.

The obvious plagiarism of the Avaline company is based precisely on the high ratings of Arkhyz water, because it is much easier to use a name already familiar to consumers than to prove the superiority of your brand by hard work in a fair competition. However, the deception of the buyer lies not only in a similar name and design - it is much worse that the product manufactured by this company water "Legend of the Arkhyz Mountains" does not at all correspond to the declared composition and quality.

It is not difficult to verify this deception - on the labels of water brands " The Legend of the Arkhyz Mountains"and" Mountain top ", which are products Avaline company, the same place of production is indicated - well No. 3. It is obvious that two different waters cannot be produced in the same place, that is, to increase sales, the manufacturer simply sticks different labels on one water using an already promoted name.

No to falsification, yes to healthy and clean water!

According to statistics, in 70% of cases, Russians become victims of counterfeiting, consuming low-quality products under the brands of well-known manufacturers of drinking water. Visma also had to fight counterfeiting, protecting its products in a variety of ways. Long-term followers of the brand are well aware of these protective measures and always check the presence of branded packaging, shrink film with the company logo, as well as a protective film on the cork when buying. However, not all buyers are well aware of the methods for determining the authenticity of Arkhyz water, therefore, when they see a familiar name on Avaline products, they make a purchase, not suspecting that this water has nothing to do with real glacial water.

Visma company responsibly declares that stamp "Legend of Arkhyz Mountains"- counterfeit, and has nothing to do with real Arkhyz water. Therefore, despite all the existing problems, the company will defend its rights and the rights of consumers in court. Buyers should know that Arkhyz and The Legend of the Arkhyz Mountains"- these are completely different products, with different properties, taste, composition and quality. These brands of water are produced in different places, produced using different technologies, and have significant differences in almost all parameters. Only "Arkhyz" is glacial water with unique properties, which is produced on the territory of the State Teberdinsky Biosphere Reserve at an altitude of more than 1500 m above sea level.

Popular water "Arkhyz" - mountain drinking water. It is characterized by low mineralization, which allows you to drink it daily. Arkhyz comes from the foothills of the Caucasus Range, from Karachay-Cherkessia. The name is given in honor of the village of Arkhyz, located in a wonderful place with unique nature.

Origin of water

Water is a universal carrier of information. Its benefits are not only in the set of trace elements, but also in the natural location of the source. The place of "birth" of water "Arkhyz" is the outskirts of the village of the same name in the KChR. The height of the well is 1507 meters, in the immediate vicinity of the Teberdinsky Biosphere Reserve.

The lower layers of the Caucasian glaciers are constantly melting. As a result of this process, the source penetrates through the rocks, enriched with useful microelements, turning into water, which is a component of Arkhyz. In terms of molecular composition, it is similar to human cell fluid, which leads to its easy assimilation. Reviews of Arkhyz water convince that it is very easy to drink, confirming its unique compatibility with the body.

Organization of extraction and bottling of water

The extraction and production of Arkhyz is carried out by the Visma company, which has been operating in this area since 1993. Water is extracted from a depth of about 150 meters. It comes from wells around the clock. It should be noted that the water coming out of the ground is already saturated with gases of natural origin.

Place of production - Arkhyzskoye field, Arkhyz village, Zelenchuksky district of the KChR, wells No. 131-K, 1-E. Their depth is 150 and 140 meters.

After filling the tanks, they are transported to the production for further bottling in the city of Cherkessk. There, water is poured into containers, which are manufactured by the company itself.

Water composition

Officially, in accordance with the conclusion of specialist researchers, Arkhyz water has a table hydrocarbonate magnesium-sodium-calcium composition, its characteristics comply with TU 9185-006-24461881-03.

Leaving reviews about Arkhyz water, doctors note that it is optimal for daily use. Initially, it has the necessary trace elements to maintain the body in a healthy tone.

The following chemical components of Arkhyz create such vital activity:

calcium is a chemical element indispensable in the structure of bone tissue;
magnesium - is required for the optimal functioning of the nervous tissue, is very important in the processes of carbohydrate metabolism, favorably affects the process of blood supply to the heart muscle;
sodium - replenishes blood plasma with alkaline reserves;
iodine - stimulates thyroid hormones, protects it from diseases, has a positive effect on the intellectual development of children;
fluorine - provides protection of teeth from caries, prevents other dental diseases.

Getting acquainted with the reviews about Arkhyz water left by medical experts, we can conclude that each sip of it contributes to the replenishment of internal energy reserves.

Research results

Producers of Arkhyz water are constantly conducting research in order to confirm its healing properties. Reputable scientific institutes and centers are attracted. So, according to the latest conclusions on Arkhyz mineral water, this is an effective natural remedy suitable for the prevention of chronic diseases.

In the implementation of complex treatment, Arkhyz water enhances the effectiveness of the use of traditional medicines. Doctors, forming feedback on the quality of Arkhyz water, state that it can be used in the presence of chronic diseases of the digestive system, cardiovascular, endocrine, and nervous systems.

Regularly using "Arkhyz", it is possible to significantly reduce the recovery time after various diseases of the gastrointestinal tract. Moreover, it helps to reduce the level of cholesterol in the blood.

Reviews of Arkhyz water in terms of cosmetology and healthy lifestyle indicate that it really helps to cleanse and rejuvenate the body. Women provide invaluable assistance in maintaining the beauty of the skin, hair and nails. It is optimal for those who are actively involved in sports, helping to supply the body with the necessary substances that improve its functioning.

Drinking water in a container of 19 liters

Producers of Arkhyz, taking into account the requirements of the time and the needs of the population for quality water, and especially urbanized cities, have launched the production of bottled water in containers of 19 liters.

This volume is sufficient for current needs (drinking pure water, preparing food and drinks). Those who use coolers or ordinary water pumps have long come to the conclusion that a 19-liter bottle is the best choice for home and work.