How to write a business plan for opening a hotel? Hotel business plan

How to open a hotel or a motel by the road? Roadside service in Russia is poorly developed. In some regions, it is quite difficult to find a motel. With frequent trips around the country, you have seen this picture more than once. Trucks stand in long rows on the roads. It's not about the economy, forcing them to be located on the road. It's all about the lack of hotels.

roadside motels- These are small hotels that are located near the road. The main element of every motel is a large car park. The doors of the rooms of such a hotel should face the street so that the guests do not contact other guests and remain anonymous. This is an important condition for many long trips. The room should have everything to a minimum. With the help of such conditions, moderate prices for rooms in motels are achieved.

According to reliable data, the number of travelers will not increase by five million by 2015. The number of hotel service facilities is growing at a slow pace. On the highways, there is a lack of gas stations, motels and other services. Today there are about 2,000 motels in Russia (most of which do not belong to this type). hotel business due to structure mismatch).

How to open a hotel - a small motel near the road?

First, choose a location. It is worth taking a closer look at intercity routes. It is good when there will be service stations, gas stations and various cafes nearby.

According to the law, a number of restrictions and requirements are imposed on roadside infrastructure facilities. For example, a motel and a sign should be located so as not to block the view on the road. The motel needs to have a parking lot and an exit from the highway. Moreover, to legally open a motel, you will need to obtain a lot of certificates and permits to conduct this business. You can open your own restaurant together with the motel.

The building can be rectangular or "L" shaped. The motel must have one or two floors. Inside each room should be: shower, bed, TV, chairs, wardrobe and bedside tables. Your guests should feel as cozy and comfortable as possible. Only then they will definitely come to you again. A good addition to the motel will be a terminal for accepting mobile payments. This will become your additional source of income.

Your motel can be designed for a specific theme. For example, in the US, motels are stylized as spaceship, sea, etc. These motels are becoming more popular.

A roadside sign is a must. This is a good advertisement that will inform drivers about the motel. Additional advertising is not required, but you can create your own website with a room reservation service. This will become relevant with the popularity of your hotel, and places in motels will be ordered like hot cakes.

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- this is a profitable business, they know almost everyone. This type of business activity is especially popular in resort area and in major historical centers.

Before drawing up a business plan, you need to decide on the main concept. Can be built like large complex, and organize a mini-hotel for 10-20 rooms. It all depends on the size of the budget, as well as the level of demand and competition inherent in a particular region.

Market and competitor analysis

Before proceeding with planning and calculations, it is necessary to determine which main target group will visit the institution. To do this, all potential visitors need to be divided into groups according to certain characteristics: occupation, age, preferences, income level, etc. All this is necessary to draw up a portrait of the future consumer, develop a marketing strategy, form a common brand identity and name.

For any attractive and fast-growing market segment is not inherent high profitability, because sooner or later direct competitors will be interested in them. To ensure that an increase in supply from a competitor or the entry of new entrants into the market does not come as a surprise to a novice businessman, it is necessary to identify rival companies and carefully understand their strengths and weaknesses.

When evaluating competitors, one should pay attention to consumer perception, that is, which service is attractive to customers and which is not.

It all depends on the price, quality, level of service and the social role of the hotel.

Factors of internal activity are invisible to consumers, but they also cannot be ignored. In this category you can find: labor costs, marketing costs, advantageous location, strategic partnerships.

• set service standards;
• have a significant impact on the perception of customers about these services;
• allocate a decent amount to maintain their level in the market;
• can afford the luxury of price dumping, an effective means of retaining market share.

Useful tips on organizing such activities can be found in the following video:

Format Options

Europe and America have long practiced opening small hotels for 10-30 rooms. They are usually located near car filling stations, roadside cafes and just on the streets of large cities.

Russian business has just begun to develop this area, although experts unanimously consider the mini-hotel the most affordable, does not require large investments and quickly pays off.

You can open one of the following types:

• Hostel – inexpensive option for people traveling around cities and countries. An ordinary apartment with bunk beds is suitable for arrangement.
• Family pension— the most suitable mini-hotel for couples with children. Having your own shower, bathroom and kitchen for cooking is a must.
• VIP hotel- the most expensive option. It can be a separate studio apartment, fully equipped household appliances or a small cottage with a picnic area.
• Pet hotel. Before many people who decide to go abroad or just see another city, the question periodically arises of who will look after their pet. If relatives are far away, but you don’t want to leave friends, because it is not known how they will treat their beloved pet, then such an institution is an ideal option.

Production plan

An approximate plan for an average hotel with 20 rooms:

• deluxe room - 3 pcs.;
• double room - 14 pcs.;
• single room - 3 pcs.;
• small restaurant and bar;
• kitchen and several utility rooms;
• warehouse, boiler room and other technical premises;
• laundry and ironing room;
• billiard room;
• Gym.

The purchase of furniture and other interior items should be preceded by an assessment of operating conditions.

The establishment needs durable furniture, so it is not recommended to use household furniture. For example, the frame and legs of the beds should be made of metal. Each room includes a TV.

Financial plan

Construction takes approx. 2 years. The amount of investment is strongly influenced by the chosen region and the size of the institution.

Fixed costs include the following items:

• implementation design work- 0.7-1.2 million rubles;
• construction - 9-11 million rubles;
• organization of a parking lot and landscaping - 1.1-1.4 million rubles;
• purchase of equipment, furniture and household equipment - 4.5-6 million rubles;
• a number of other (including unforeseen) expenses - 0.9-2 million rubles.

As a result, the amount of capital investments varies from 16.2 to 21.6 million rubles. You can save a decent amount if you can find a suitable building or room for rent.

For the main cost items of an already operating hotel, about 6 million rubles for 1 year that will be spent:

• for wages and contributions to social funds - 2.5 million rubles;
• for operating expenses (payment for utilities, purchase of household equipment, various cleaning products, stationery and office supplies, payment telephone connection etc.) - 3 million rubles;
• other expenses (including those that could not be foreseen at the time of drawing up the estimate) - 0.5 million rubles.

In this case, the planned income is 8-9.5 million rubles annually and is formed by:

• room stock - 6-7 million rubles;
• gym - 0.3-0.5 million rubles;
• billiard tables - 0.2-0.3 million rubles;
• restaurant and bar - 1.5-1.7 million rubles.

Hotel pays off on average in 3 years, and the level of profitability is 58%.

If you include in the business plan a calculation that is as close as possible to reality, taking into account inflation and the entire range of possible financial risks, then the payback period may increase slightly - up to 4-6 years.

organizational plan

The start of renting rooms must be preceded by official registration. For example, you can. The current legislation for this type of activity allows you to apply.

You need to register an LLC if you plan to open a full-fledged hotel, and if a person wants to turn his apartment into a mini-hotel (2-3 living rooms), then it will suffice.

The normal functioning of the institution is impossible without the following employees:

Marketing plan

A constant flow of visitors can be ensured through the following marketing activities:

• placement and promotion of your own website on the Internet;
• advertising in travel and business magazines;
• outdoor advertising located near railway and bus stations, airports;
• development of a system of discounts for regular guests.

Opening schedule

The following table lists the steps that precede opening in sequence:

The execution of the above steps can be done on your own or you can involve a third-party contractor who, for example, can perform repairs, replace windows and doors, install a ventilation and air conditioning system, after agreeing all this with the supervisory authority.

Risk Analysis

Any business activity involves certain risks. Even if the company is headed by highly qualified management, and the development strategy is thought out to the smallest detail, external influence can make its own unpleasant adjustments.

The most common and typical risks include:

• market- may arise when the economic situation changes, as well as needs and requests target audience;
• financial- an increase in prices for the necessary equipment, energy carriers or an increase in wages;
• economic- lurks in changes in the economy as a whole or its individual financial aspects, for example, a change in the interest rate may have a negative impact on the financial condition of the institution;
• competition- it is enough for a competitor to reduce prices for services or expand the package of offers, and the hotel will incur losses.

Many risks can be avoided through a carefully designed strategy. For example, the impact of unpleasant market changes can be reduced by systematically conducting in-depth marketing research. Unfair competition can be fought through legal action, market monitoring and marketing. The inflationary process can be predicted and its negative impact can be significantly reduced if a reasonable pricing policy is implemented in time. And you can cope with force majeure circumstances with the help of property insurance.

How to open a motel? Roadside business challenges

The very first thing any hotel business starts with is, of course, the location. As you already know, a motel is roadside hotel. This means that we are primarily interested in long-distance routes with high traffic throughput. Ideally, if there is an operating gas station, service station, cafe and supermarket near your motel. In this case, your guests will have everything necessary for a comfortable trip.

According to the current legislation, a number of serious requirements and restrictions are applied to roadside infrastructure facilities. For example, a motel and even an advertising sign should be located so as not to interfere with the view on the road. Of course, a roadside hotel should have its own parking and a convenient exit from the side of the highway. In addition, to legally open a motel, you will need to obtain a whole bunch of permits and certificates for the construction and running of a hotel business.

As for the building, it can be a rectangular or "L"-shaped structure. One or two floors. Rooms must face the street (parking). This is the classic format of a real motel. Inside the room there should be everything for a normal rest during a road trip: a bed, a shower, some kind of TV, a wardrobe and a couple of bedside tables. The renovation is modest but modern. Your guests should feel the best possible cozy atmosphere. Then, next time, traveling on local roads, they will definitely stop at you. A good addition to your motel will be an installed mobile payment terminal. For guests - a convenient pleasant trifle, for you - additional source arrived.

A good step to popularize your establishment (especially if there are nearby competitors) can be its design for a specific theme. For example, in the United States, motels are often styled after the theme of the Wild West or a spaceship. Motels like this get real calling card its owner.

Not last place in the organization of the motel business, a roadside sign informs drivers about your hotel in advance. It is best to make a sign like those you see on American roads (or in Hollywood movies). They are large, and at night they are clearly visible, thanks to the neon lights. Motels do not need any additional advertising. Unless, you can start your own website with a room reservation system. This will be especially true when your hotel becomes popular, and a real hunt for free places begins.

BUSINESS IDEA #571. HOSTEL OPENING

On the eve of the football championship EURO-2012, the hotel segment is replenished with more and more new facilities. All of them require huge investments and for the most part offer luxury services. You can rent a room cheaper in many motels, but this is done mainly by people with a car, since motels are located outside the city. There remains a numerical budgetary category of business travelers, travelers, and those who come on business for the day, for whom the number of stars does not play any role, and even more so is not correlated with their budget.

People who need to pass one night are not chasing comfort. It is for this category of citizens and for students abroad that a network of youth hostels has been successfully developed for a long time.

Hostel- This is a small economy class hotel arranged on the principle of a hostel. In just one year, 35 million people become hostel customers. The palm in this area belongs to Germany - it was there that the first hostel appeared. And now there are already about 8 thousand of them. At the same time, only 720 in Poland.

There is the International Hostel Federation, whose members can live in hostels in any country. During the settlement in the hostel for the first time, the guest is given a special stamp, and when he collects six such stamps, he automatically becomes a member of the Federation of Hostels, which gives him certain benefits for further use. In Ukraine, only 4 such structures were built: in 2004, the first hostel in Uzhgorod, Sevastopol and 2 in Lvov. It should be noted that the opening of the hostel is also very interesting business idea.

Estimated costs

· About 125 thousand dollars for the opening of a new hotel with 200 beds (payback period is about 8 years);

· Re-equipment of another premises in a hostel for 100 places in the suburbs will cost 15 thousand dollars (payback period - 5 years);

· Well-known hostels are constantly filled to 90%;

· One such hotel brings about 75 thousand dollars a year.

Standardization

· Permission to open is given by a representative of the State Tourist Administration, who gives an opinion on the compliance of the hostel with a one- or two-star hotel;

Inspection of the premises by the sanitary and epidemiological station and fire inspection;

· The presence of a representative of the Federation of Hostels is also obligatory;

· A hostel with a capacity of up to 100 people requires staff from the director, three administrators and one cleaner;

· It is necessary to have a kitchen for cooking (minimal breakfasts are usually included in the price of the stay), a shower, telephone, internet, a terminal for paying by credit card (Canadian standards are one of the most stringent in Ukraine).

Forecast

· Every year the number of tourists is constantly growing;

· Of the total number of tourists, 20% are under the age of 25;

· They plan to spend no more than $50 per day on accommodation, food and entertainment.

It is also clear that it is quite difficult to open a hostel in the historical part of the city, and attendance on the street “At the middle of nowhere” will be unprofitable. Therefore, this business idea is suitable for people renting housing ... Or for those who want to start their own business, a long-term lease (or purchase on credit) of a two- or three-room apartment is quite suitable. It turns out that mini-hostels with a capacity of even 12 people are also quite cost-effective!

The nice hostel shown in the photo consists of two rooms (for 4 and 8 people) and a kitchen. Equipped with all of the above, plus a breakfast of coffee/tea and muesli with milk included in the price of the stay, and each client has their own individual bedside table with a lock, there is also a safe, city maps and guides. And the cost is quite adequate - a day in an 8-bed room will cost you only $12 and $14 in a 4-bed room.

Today, no company can do without advertising their services or products. No matter how you save cash top managers, and it is she who is the most effective way to popularize products among the population. Many business ideas on advertising work successfully, and those entrepreneurs who have relied on them make a decent profit. As a type of advertising business, you can offer advertisers such a service as advertising on headrests in public transport.

Concept

Fixed-route taxis that follow urban or intercity routes are equipped with special covers. Their design allows you to mount a transparent window in the upper part of the seat and on the headrests. It contains advertisements. The design of the window provides that its size can vary from A4 to A6.

The authors of the idea insist that it will work only in densely populated cities with a lot of public transport. In our opinion, this good idea and for intercity routes. People living in villages or small towns are less informed about new products on the market than in megacities. That is why this option has the right to life.

Another advantage for advertisers is low prices for the service "advertising in public transport". Compared to the media, renting banners and billboards, an entrepreneur can make the prices for the service quite affordable.

Organization

You need to start your business with the purchase of covers. Many manufacturers offer such goods on the Internet, but you can also order them at a garment factory. Individual tailoring of one cover will cost about 100 rubles.

The second stage is the conclusion of contracts with the owners fixed-route taxis. Business ideas - advertising on seat covers can be of great interest to them. The main task of the entrepreneur is to convince them to provide their workspace for advertising, in exchange for the cleanliness and safety of the seat upholstery. If the carrier wants to be rewarded for the opportunity to place advertising windows, they usually offer about 1,000 rubles per month for one vehicle.

And now the most important step is to find advertisers. Here it is important to correctly calculate the categories of goods and services that are of interest to people who ride minibuses. For example, advertising of industrial equipment will hardly interest them. A good option might be domestic services for the population, offers of beauty salons, materials for home renovation, advertising of entertainment events. The agent's arguments must be persuasive. Here are some of them:

The service is very cheap, it costs practically nothing;

· The bus route passes the advertiser's establishment or store, which makes it possible for a potential client to visit it as soon as possible.

Flyer printing

The right to manufacture the printing material itself can be left to the customer, but usually entrepreneurs do this themselves. By finding an inexpensive designer and printing house, you can significantly reduce your costs, and, accordingly, increase your profits. The layout of the future leaflet must be agreed with the advertiser. It is very important that the client fully likes the quality of the service, then he will recommend this way of promoting products to his friends and partners.

In the future, the business can be developed in the field of printing and independently develop and print promotional material. The second direction is to expand to the level of an advertising agency, offering more expensive services, and even holding PR promotions. Such activities will require large investments to purchase equipment, rent premises and hire employees.

Service price

There is advertising on the headrests, depending on the format of the flyer. For example, for A6 flyers, the advertiser is charged from 1500 to 2000 rubles per month. The A5 format will cost 1000 rubles more. This is the price for accommodation on one unit vehicle. The more carriers an entrepreneur is interested in, the higher his monthly income.

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In times of crisis, many figures in the hotel business focus on motels, as this business is seasonal. Statistics show that during one calendar year, one motel has approximately 80% occupancy, which significantly increases the payback period.

Description of the enterprise

The motel must be equipped with:

Guarded parking for potential guests,
cafe to eat,
And, it is desirable that there is a gas station nearby.

Description of services

A motel business plan may specifically indicate Additional services: provision of special cells for storing valuables, vehicle repairs, provision of communication services, etc., which will amount to separate article income.

Market analysis

The advantage must be given to the analysis of potential customers. Mostly tourists, business travelers, tired truckers passing by, etc. use temporary accommodation services. Based on these data, it is worth carefully studying the infrastructure locality, identify the target group and develop effective ways to attract.

Production plan

Profitability of a mini hotel in literally depends on the staff. According to the rules, it is desirable that the number of service personnel coincide with the number hotel rooms, but the harsh reality is that in this scenario, the company will go into profit.

Also, the production section of the motel business plan should provide for the equipment of additional premises with the necessary household appliances. For example, every hotel should have a laundry room equipped with several powerful washing machines and irons. Since the services of the motel are mainly used by travelers, the traffic of customers is great, which generates frequent change and washing of bed linen.

Financial plan

The payback period for such projects generally ranges from 6 to 10 years. Yes, you have to wait a long time, but after this period, the net income will provide a fairly comfortable life for the owner.

Legal business on the highway is not one hundred years old. As soon as the first roads appeared, the first entrepreneurs appeared who wanted to make money on those passing by - taverns, inns, intoxicating places - this is a list of the first successful business projects of past centuries. Has the picture changed in the 21st century? Now you will know.

The list presented does not claim to be complete, because, like in any other business, there are no universal instructions, following which you can achieve success in two days. In any business, you need to think, take into account many factors, your capabilities and have the desire to succeed. In addition, every day the old ones appear and combine with each other in incredible proportions.

When opening a “business on the highway”, it is necessary to understand and take into account the seasonality of road traffic, the typical affiliation of the majority of people passing by, the location and possibilities of the road, the proximity of urban and other infrastructures, geolocation, and others. local features and factors affecting your bottom line. But, let's talk about everything in order.

We recommend that you consider ideas not separately, but synthesize and combine them into one idea - your idea for business. By the way, most businesses need a piece of land next to the road - owned or long-term leased.

1. Construction and repair of roads and other road facilities

One of the most expensive, but also the most profitable types of business "on the road" is its construction, maintenance and repair.

There are two troubles in Russia, and one trouble repairs the other. Remember this joke? In fact, road construction and its subsequent repair is a serious and very capacious business. It is quite difficult and expensive to get into such a business. This is not even about bureaucracy, but about the cost of all the equipment that you need. As a rule, construction, maintenance and repair of roads and federal highways is played out in various tenders, where all the necessary conditions. In addition, you must have knowledge, your company must have design engineers and technologists, complex specialized road equipment.

Indeed, the construction of roads means not only laying asphalt, but also geological exploration, laying and transferring communications, building complex road junctions, bridges and tunnels. Do not forget to include in this list the construction of various roadside facilities - gas stations, hotels, parking lots and parking lots, and much more. This is also a very profitable article of work.

And be prepared to work all over the country, because roads are not only in your area.

2. How to open a gas station on the highway

Opening a car filling station on the road or highway has an undeniable advantage - a constant demand for fuel.

The construction of gas stations on the highway is somewhat different from urban counterparts. First of all, the amount of products consumed. If the city refuel rarely, but often. Then the customers of gas stations in suburban areas refuel - "up to a full tank" - and the tank of the majority of those passing by is from 200 liters.

Additional service at gas stations is also welcome and is either an attracting factor or additional profit. Spare parts and auto chemicals store, overnight parking, toilet, cafe, motel and other things that can be built on your site.

The cost of opening a gas station is quite high and the opening must be approached with all responsibility. With the right pricing policy, it may happen that residents of a nearby city will also come to you for fuel.

3. How to open a hotel or hotel on the highway

The construction and opening of a road hotel carries a unitary moment. You need to clearly understand why and for whom a mini-hotel is organized. The target audience and the functionality of the room stock should meet several main points - comfortable sleep, quick rest. No need to wait for your hotel to stay for a day - 6-12 hours, these are the time frames in which your guest will stay and it is more important for him hot water and clean linen than beautiful view and breakfast in the room.

Move according to this plan, first provide the guest with the comfort of rest, and only then expand the room service further.

By the way, now there are quite good franchises for creating such types of hotels, and if you are new to the business, you can buy a ready-made franchise that will allow you to properly start a business from scratch.

4. We open a catering facility on the road

Under the object of public catering, you can accept any type of sale of ready-made food - barbecue, bistro, dumplings, pancakes, cafes, restaurants and everything else. The advantage of such a business on the track is the lack of close competition. Even if on opposite side If someone opens his cafe on the road, he will serve his own traffic along the way. And you will serve your associated traffic.

A few secrets for cafes on the road:

- Focus on your regular customers, to truckers who constantly drive past you. But, and do not forget about just passing people, they will leave feedback about you, using your services once.

- Study the passing traffic. If you open a cafe on the highway, where people often pass intercity buses traveling long distances, that is, their flight is more than 4 hours - then you should think about some kind of agreement with their drivers or company. So, by organizing a 30-minute parking lot for them, where passengers can relax, go to the toilet (free of charge), use mobile equipment charging (for a fee), get a hot express lunch (for a fee, but very cheap, or at the expense of the carrier company) - You will receive a daily checkout.

You can scale such a business into a mini-hotel, car wash, car service and gas stations.

There are also ready-made franchises with a proven scheme of roadside catering outlets that will allow you to open a successful business in record time.

5. Opening a car shop, car service, tire fitting, car wash on the highway

Related products are always in demand. The format of sales of what is needed on the highway goes deep into history, even in the USSR, projects of auto complexes were built on the highway, where it was possible to service the car. Despite this, the opening of a car shop, a car service for minor repairs, a car wash, a truck tire fitting and other things is profitable business. The highway imposes only some specifics - your target audience will differ from the target audience in the city due to the predominance of other cars on the highway and demand for other products, so you will practically have no demand for expensive spare parts, auto chemicals, lamps and other trifles - demand will be very stable.

The undoubted advantage of such a business is that the cost of opening, compared to the previous ones, is clearly lower, it does not require special knowledge in the matter, the main thing is to clearly understand what to sell and what services are in demand.