Examples of animation programs in various tourist complexes. Animation in tourism. Types, role, development of animation in tourism

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The technology for creating animation programs is presented as a system consisting of several interconnected subsystems:

Organizational - organizing the activities of the animation team, economic, technical and advertising departments
Instructor-methodical - creation and development of event scenarios, selection of sports games and competitions, preparation of hiking routes with subsequent development of methodological recommendations
· Directing - distribution of roles, drawing up plans for rehearsals, staging a play, show, theatrical performance
· Technical - preparation of technical means (objects, instruments, etc.), platforms (stages) for animation events, props, scenery, lighting, musical accompaniment and other moments.

The technological process of creating animation programs must necessarily include:

- object of activity - served tourists, population (groups and individuals)
- subject of activity - head, specialist of the animation service
- animation activity with all its components - the process of interaction between the subject and the object

The main element of this system are tourists, because it is for them that everything is designed to meet their needs. For high-quality creation of animation programs, animators need to study the entire audience, their needs, features and requests.

A thematic event is an ideologically and plot-organized unity, a coherent chain of oral presentations, actions, visual images, merged within the framework of the plot by the script and director's intention. The necessary components of a thematic event are: a theme, an idea, a specific plot, all this is necessary to develop an event of this type.

Organizing a thematic event requires a creative approach. When organizing such an event, animators should show their imagination, you need to take care of the quality performance of such an event so that not a single tourist remains indifferent.

The thematic program is usually dedicated to something specific: some event, holiday and famous characters. Everything that happens should correspond to the theme on which the thematic program is built and reflect its theme and idea.

At the Pirates Hotel beach club every other day or two there were theme nights with live music, decor, food and other paraphernalia.

Below are examples of such programs.

One of the most clear examples Thematic evening programs at the hotel is "Turkish Night".

Traditionally "Turkish night" accompanied by an ensemble folk instruments, national gozleme cakes are baked right in the restaurant hall, huge selection meat dishes, necessarily the main course or lamb (thigh part) or whole huge turkeys, among other desserts, a cake in the form of the Turkish flag is a must.

Animators dressed in traditional Turkish costumes greet guests at the entrance to the restaurant.

The gala night is very famous, it is an enchanting performance with fireworks and fireworks. To live music and a deafening clash of plates around the pool, a huge ice cream cake is carried through. The chef is waving a scimitar. The staff, together with the guests, participate in incendiary dances. After that, a solemn cutting of the cake takes place, cutting the cake is granted to those who have a birthday at that moment.

Night of love- the most beautiful themed evening.

A violinist plays romantic melodies. Administrators hand out flowers to all women and children at the entrance to the restaurant. Nicely decorated room. The tables are decorated with flowers and candles.

Most dishes are laid out or cooked in the shape of a heart. The guests are lured by animators dressed in costumes of an imp and an angel.

In addition to thematic programs held in the hotel restaurants, evening shows-programs such as:

Miss Hotel. Four kopeck pieces are invited to the stage, which will perform various tasks, both humorous and improvisational. Four men as a jury will determine the winner. The winner is awarded a prize.

Mr Hotel. Four men are called on the stage, who will perform the tasks provided for in this competition, more original and humorous than in the case of "Miss Hotel" Four girls in the role of a jury will decide which of the men turned out to be more original and worthy of becoming the winner. The winner is also awarded a prize.

Sochi hotel "Akvaloo" can boast of its programs, which are no worse than Turkish ones.

The hotel hosts theatrical enchanting show performances: "Neptune", "Fisherman's Day", "Youth Day", "Sea Day", etc. With the participation of show ballet, circus and original genre artists.

Theatrical children's performances with contests and prizes: "Visiting a fairy tale", "Visiting a Clown", "Ship of wanderings", "Dunno in Wonderland", "Dad, Mom, I am a friendly family", etc. With the participation of artists circus genre, life-size puppets.

The entertainment evening show program "Under the stars of Sochi" is very popular. With the participation of a show ballet, pop artists, a professional presenter and a DJ.

Musical game programs with competitions, quizzes, auctions and prizes: “Guess the melody”, “Young, while you are dancing”, “Gallop across Europe”, “Kinomaniya”, “On the musical wave”, “In the old days, it happened, to the sweetheart”, etc.

Foam parties are held on the hotel's beach, suitable for different age groups. Children are given aqua-makeup, for adults there is a disco in the pool with foam, animators lure tourists to animation dances and help diversify their leisure time.

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Under the animation program, we mean a plan for conducting tourist, sports and recreational, cultural, educational and amateur activities, united by a common goal or plan. In addition to the concept of "animation program", the concept of "animation event" is often used, which is an integral part of the animation program. For example, if we are compiling an animation program for the day, then it includes several animation events: sports competitions, evening entertainment, games on the beach, etc.

The development of animation programs is a special kind of activity, therefore, the training of highly qualified animators is a socially significant task. The animator is engaged in the development of individual and collective leisure programs, orients tourists in the variety of its types, organizes good rest, which is not only a means of getting rid of fatigue, but also a means of neutralizing negative aspects Everyday life. A professional animator must develop such important qualities as competence, communication skills, organizational skills, the ability to work with people, a high culture of communication, non-standard thinking, business ingenuity, leadership, and fantasy.

During the day, tourists can see them at the boutique counter or teaching beginners on the court, at sports or fishing organized for tourists. In the evening, the same animators organize a colorful show involving tourists. As a form, animators usually have bright T-shirts, allowing tourists to see and recognize them from afar. On the T-shirt - a card with the name of the animator and the flags of the countries whose languages he speaks. They are friendly. They greet the tourist like an old acquaintance: “Well, how was yesterday's excursion, did you like it? Come play volleyball with us. Good memory on persons - their professional duty.

The work of animators is interesting and fun. But still, this bread is not easy. In the morning, animators conduct aerobics classes, entertain tourists on the beach. During the day, they accompany them on excursions and shopping (they will help you find a store where it is cheaper and bargain with the seller). In the evening - a show, and then you still need to make sure that the bar visitors do not get bored. Someone needs to be invited to dance, with someone just to talk. Therefore, traditionally young people work as animators.

Thus, animation programs are created by animators to entertain guests, restore (recreate) their health. However, the same program may cause some people positive emotions while others are just the opposite. The process of perception of the proposed animation programs depends on many factors:

- age of participants or spectators;
- level of education;
- sex;
- ethnic background;
- mood at the time of the implementation of this program, etc.

That is why it is important to differentiate the consumers of these services in advance, to have several various programs or activities to suit different tastes.

As a rule, at the beginning of a new season, the entertainment manager approves the animation program for the entire season. For each day of the week (by the hour), an exact schedule of events is drawn up, and each team member is assigned certain responsibilities for their implementation.

The general animation program is prepared in such a way that entertainment and sports elements are diverse in form, interesting for tourists and that as many participants as possible are involved in the events.

Evening shows should be repeated no more than once every two weeks, based on a typical two-week stay of guests at the hotel. The script, music, lighting, choreography, costumes - everything is clearly thought out and organized by the team members and the leader, who often takes part in the show programs himself.

During lunch and before dinner, animators meet guests at the entrance to the restaurant, wish them a good appetite, get to know new guests, communicate with those with whom they played today, sit down at tables, and trying not to pause in the conversation, entertain guests and invite them to take part in games and entertainment shows in the afternoon. And the animators involved in the evening show are rehearsing the evening performance.

The general animation program of a hotel enterprise includes several areas:

- Sports and health direction. Sports animation is based on a healthy lifestyle. Preservation and promotion of health are the main functions of sports animation. Of particular importance in the complex of activities aimed at entertaining tourists is given to all kinds of sports activities, competitions, competitions. everything that has been developed and created by mankind in this area can be used here. this moment. These are games that have long been familiar to everyone with known conditions and rules; and completely new, developed right here, in the process of communication; and proposed by someone from the vacationers, modernized, adapted to this situation and borrowed from colleagues from a nearby hotel. In games, animators take part as players, presenters and judges. Their task is to stir up interest and control the course of the game, resolving possible conflict situations. During the game, the animator clearly states the rules, ensures its continuity, safety, organized start and end with a mandatory outcome and announcement of the winners. Animators create such an atmosphere of enthusiasm and excitement that nearby tourists switch their attention to the game and gradually get involved in the process themselves. The dynamism, the groovy nature of competitiveness allows people to be liberated, to show some abilities, talents. And, besides, team games also bring together.
- One of important directions animation activities in hotels is animation for children. The presence of a mini-club in the hotel is indicated by a large colorful stand installed in the hotel lobby, at the entrance to main restaurant or to the beach, which has a schedule of work and upcoming events for children, so that already at the entrance to the hotel, guests can quickly find their bearings and identify their child there. The work plan, as well as the general plan of animation activities in the hotel, is drawn up in advance and may be adjusted during the classes, depending on the contingent of children present and other conditions. In this regard, they should be successfully combined and have the optimal number of sports and cultural events necessary for the development of the child.

Working in a mini-club as an animator is a lot of work, so this person must take into account a number of physiological and psychological characteristics of children of different ages, create such conditions that any child would be interested in it, and he could show and realize himself as a person. To organize effective work with children, it is necessary to have appropriate rooms for children to stay in the summer months and in bad weather, equipped with various equipment for drawing, modeling, outdoor and educational games, etc. Every day invariably begins with an acquaintance (children stand in a circle, say their name, repeat and remember the names of others) and has its own theme, which is revealed in the course of sports and educational activities and competitions, jointly staged small performances, concerts and holidays. The work of a mini-club in a hotel is a creative and painstaking process, and the task of a children's animator is not just to organize children's leisure, develop their cognitive, physical and psychological spheres, but also to organize such an organization in which every day spent by a child in a mini-club turns into a whole event, a holiday that will remain a vivid impression of his vacation.

Cultural and leisure activities. The basics of cultural and leisure animation of tourist services in hotels are: an integrated approach to organizing events, the freedom to choose these events, theatricalization, that is, the use of various techniques (figurativeness, symbolism, metaphor, stylization) and all types of art (painting, music, literature) , while the course of the event is determined by the scenario, personification.

The traditional forms of organizing such events include:

carnival (folk festival in the form of a street procession, parade, masquerade),
Raut (a meeting of people that does not involve dancing);
banquet (mass meeting of people, based on plentiful refreshments);
Mystery (a theatrical performance of a play with a religious content);
raus (an event to invite the audience before presentations, cultural and leisure programs);
Ceremony (cult reverent / state / act, which is carried out in strict order / ceremonial /);
Show performance, mass spectacle.

In order to successfully compose an entertainment program for a hotel, it is necessary to determine a number of criteria, namely:

The genre in which it is created special atmosphere and sensations for the audience (drama, clowning, musical, etc.). At the same time, numbers and fragments should be combined in such a way that a single picture and the associated structure of the elements of this representation are formed;
the name of this show, which creates a mood and reveals its essence;
· a scenario plan, which indicates a list of elements, fragments, events in the process of their development, characters, their relationships and movement. There must be a plot, a climax and a denouement;
Scenario, i.e. detailing the points of the scenario plan, as well as work on the literary part - the study of monologues and dialogues, the study of speech style;
· Director's plan - translating literature into the language of action (if it is a production based on a literary work), compiling and coordinating a continuous effective chain, and working with technology, light and sound.

In addition, it is important - where this action will be played out (on summer playground, in a bar, near the pool), decide on the pace, rhythm, inclusion of spectacular moments and the rehearsal period.

Evening shows are a major part of the hotel's entertainment program. They should be very diverse in content, staging, costumes and interesting for all vacationers. As a rule, all animators take part in them. The organizers strive to make each performance bright, colorful, memorable, each of them should have its own zest.

Evening shows can be very different in form: this is a small everyday scene played out by animators, and a serious theatrical performance, in which spectators from the hall, guests invited in advance to one role or another (see appendix) can take part.

In addition to the show, the evening entertainment program also includes various contests, quizzes, and lotteries. As a rule, a large evening cafe is organized on the territory of the hotel, where a significant part of tourists gather after dinner. For them, all kinds of quizzes with cognitive themes, competitions, coffee-games lotteries are held, such as, for example: the Bingo lottery, competitions for best couple, "Miss Hotel", "Women against men", etc. with the presentation of simple and original prizes at the expense of the hotel. In addition, the animators have a wide variety of games in stock, which can also be used during the event.

Festive events as animation objects. Event planning is one of the important points in the construction of animation programs, and the main thing here is not to miss the details that are characteristic of this particular holiday, and to bring here cognitive and attractive elements for all tourists. Animation managers build entertainment programs based on the traditions of a particular country, setting themselves as one of the tasks to acquaint foreign guests with the customs, customs, and life of the peoples inhabiting it. In hotels, evening programs are devoted to holidays; in restaurants, on this day, the menu includes a special festive sweet dessert; Throughout the day, balloons and sweets are handed out to children, and fireworks are lit at night.

During the development and preparation entertainment complexes and programs must be taken into account national characteristics cultures, traditions, holidays, flavor of the countries from which the guests have arrived.

Organizational activity presupposes that specialists have the ability to distribute work, personally determine duties, rights and responsibilities, set the time for the completion of work, develop a system for monitoring the implementation of decisions made, and conduct business in such a way as to see and solve fundamental issues in the future.

The organization is designed to ensure optimal interaction of the entire animation team, that is, consistency, subordination and coordination of all its structural elements. Organization of animation activities component technological process requires strict adherence to the full professional independence of all specialists and, at the same time, the all-round development of their activity and initiative within the framework of the specific tasks of their structural divisions. As a rule, there are several such structural units. Each organizer has his own field of activity:

* The organizer of sports and recreational activities is responsible for morning exercises, aerobics classes, classes in pools and at sea, outdoor games, sports competitions and holidays;
* Organizer entertainment programs is engaged in the development of scenarios, preparation and holding of various cultural and entertainment events;
* The organizer of work with children is engaged in children's activities;
* The organizer of tourist and excursion work completes groups for excursions, selects guides, etc.;
* Animation service manager organizes and coordinates the work of all departments. Often, the duties of a manager at domestic Russian enterprises also include solving commercial issues, organizing an advertising campaign, and many others, which, of course, affects the quality of work.

Unfortunately, few tourist establishments can afford to create a full-fledged animation service. In most of them, one or two people are responsible for all departments of the animation service at once: they sing, dance, hold sports competitions, and advertise themselves on local radio, etc.

Therefore, in most tourism enterprises, the animation management structure can be imagined as follows:

- hotel general manager
-manager-animator
- methodologist-animator
-organizer-animator
- animators-performers

The chief in the animation system is the animation manager. He reports directly to the General Manager, who in turn reports to the hotel owner.

As a generalist, the manager of animation activities is called upon to identify, satisfy and develop the socio-cultural interests of different groups of the population, develop targeted animation programs and social technologies for their implementation, stimulate innovative movements in the field of tourism, manage the economic mechanisms for organizing animation activities, and introduce effective pedagogical methods. development of cultural and aesthetic creativity.

The fundamental feature of a specialist animator is that knowledge of sociology, economics, political science, law, management theory, the basics of directing and a number of other socially significant and highly prestigious sciences today is not an end in itself, but as an essential means of implementing social and cultural activities - initiation a person to the achievements of world culture, the comprehensive development of his creative potential.

The manager-animator must know the psychological and pedagogical foundations of managing the temporary team with which he works, be a leader in a variety of tourist teams that differ in age, composition, education, social status, and be able to influence the opinions of others.

Of great importance is the tendency to leadership, namely: the ability to take the initiative, attract and direct the attention of others, offer them a solution, the ability to speak the language of their supporters.

Managers-animators must have high business skills, deep knowledge of people's psychology, practical skills in working in a well-established mechanism.

The Animation Manager reports to:

· methodologist-animator (choreographer), who is engaged in preparing scripts and staging shows, developing costumes and conducting rehearsals;
An organizer-animator who provides the organization of the process of animation activities with everything necessary.

In addition to people who are directly part of the team, an artist (if he is not among the animators) helps to make the performances brighter and more colorful, who designs the scenery for the performances, draws announcements, posters and other materials for them, and the tailor who sews and is responsible for evening animation costumes.

Becoming an animator is not easy. The animator must initially possess certain work skills and abilities, and must also be psychologically prepared for this work. Beginners are taught all this - from overcoming the language barrier to the art of transforming into your character. In addition, special seminars and practical classes are held on dancing, developing a program for the season, holding sports games and competitions. Every two weeks the animation program changes, so the animator's working day is very busy. Singers, professional dancers and musicians work together with the animators, who are specially invited and paid by the hotel administration.

The activity of the animator is aimed at developing the creativity of tourists, enriching the content of animation activities, searching for new forms of work, taking into account modern demands, using material and expressive means in full. And if we equip tourism workers with interesting and exciting programs that take into account age and psychological characteristics, local traditions and traditions of other countries, this will make tourism mass, able to involve in its sphere all social strata of the population, including young people.

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Examples of animation programs in various tourist complexes. Animation in tourism. Types, role, development of animation in tourism

Animation and sports management

Definition of Animation in Tourism and Hospitality

Animation hotel service and hotel complexes

Management of the development of the sports and recreation department in hotel business

Send your good work in the knowledge base is simple. Use the form below

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Send your good work in the knowledge base is simple. Use the form below

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