Hotel business - how to open a hotel

Mini-hotels are very popular today. This is a modest but profitable business option. Often, it is with mini-hotels that future bigwigs of the hotel business begin their first steps. In this article, we will figure out why mini-hotels are so attractive, whether it is worth buying ready-made projects of mini-hotels, hotels and how to choose the best mini-hotel projects, look at examples and analyze their advantages and disadvantages.

What is a mini-hotel, and what types of mini-hotels are

There is no clear definition of a mini-hotel, however, there are some characteristics that make it possible to classify a place for temporary accommodation of guests as a mini-hotel. IN Western countries tourism began its development and acquired sane forms much earlier than in the Russian Federation, therefore, there, establishments with a number of places from 1 to 50 are classified as “mini”. In our country, a 50-bed hotel is not classified as small. They are found as options with 2-5 rooms, and hotels are called mini-hotels, on average for 30-50 guests.

The smallest forms of mini-hotels include houses in the south of the country, where, as a rule, the owners themselves live, and part of the territory is rented out to two to five families. Projects of mini-hotels of this home type are usually developed on the basis of existing buildings and a limited area of the site. In addition, mini-hotels are often opened in old low-rise buildings. This is very convenient for the owners living in the territory of the same house.

One may get the impression that hotels of this type are necessarily designed for budget tourist, but this is not always the case. Some businessmen rebuild such houses on an individual project of mini-hotels and private premium hotels. The target audience of such houses is very wealthy people who require a special level of comfort, while trying to hide from prying eyes, which a large hotel cannot provide.

To open small place for temporary accommodation of tourists, perhaps, no less labor will be required than for large-scale hotels. But they involve costs, many times less. Before laying the first stones in the construction of a building, a project is needed. There are 2 options for creating visualizations and calculations: ready-made mini-hotel projects and creating a custom-made project. Both options will find a lot of supporters. Consider the main pros and cons of each.

Ready-made projects of mini-hotels - pros and cons

On the Internet, you can easily find a lot of options for every taste, color and budget. This option is quite convenient from the point of view that you can get a lot of ideas from professionals in this field. In addition, you can choose the option you like and order its detailed transcript. The main advantage of ready-made projects is that you do not have to wait several weeks for its development. However, in such a serious undertaking, deliberation does not tolerate fuss.

Hotel plans are full of an abundance of options, choosing from which is not difficult. However, there is a very serious circumstance in the purchase of ready-made solutions: they do not take into account the individual climatic, relief, financial and other characteristics of the customer.

To develop a foundation option suitable for your conditions, for example, as a rule, additional expenses are required. So, for example, developed projects with a basement floor are not suitable for everyone due to the features of the relief, the presence groundwater, communications, etc. In addition, an important factor is the number of storeys of the building. In some areas, the construction of high-rise buildings is not allowed.

Example: a company commissioned a ready-made mini-hotel project next to a small pond. After receiving the schemes and estimates, the construction of the foundation began immediately. At the same time, management submits documents for obtaining a building permit. It turned out that in this area it is unacceptable to coordinate construction work due to the high risk of flooding. This real case witnessed by the author of this article. And there are many such cases.

However, it is not always necessary to be afraid of ready-made solutions. This option suits a lot of entrepreneurs who are trying to save money on the development of design estimates. In "soft" climatic conditions this solution is very popular. The cost of finished projects varies from several tens to hundreds of thousands of rubles.

The development of documentation for a future hotel begins with a discussion of the customer's wishes. The architect listens to the wishes of the owner of the site for the future building. Next, a visit to the site of a specialist of the design bureau is carried out.

The existing site imposes certain requirements and restrictions on the construction. From climatic features the region depends on the choice of materials, methods of building a foundation, the possible number of floors and many other parameters that will directly affect both the cost of the project and the price of construction.

Depending on the characteristics of the site, soil properties, the presence of groundwater, etc., the maximum suitable options, to choose from which, together with a professional, is not difficult.

Next, the technological characteristics of the future hotel are considered. It is necessary to calculate what will be the area of the building, the number of rooms, the size of the parking lot, etc. Based on the maximum number of guests, a decision is made to introduce a particular heating system, sewerage system, etc.

At this stage, you need to decide not only how many rooms will be in your hotel, but also the range of services provided. The number of rooms is set for:

Living rooms.
Bathrooms.
Parking.
Dining area.
Reception.
technical area.
Kitchen.
Room for ironing and washing.
Places for entertainment.
Gym, etc.

You set the set of zones yourself, based on your personal wishes and the footage of the site. The location of these places, exactly like the location of the building itself on the site, takes into account the cardinal points (for illumination), the convenience of entering and exiting the territory, the need for a house adjoining area, a playground and other integral elements of the hotel business.

When the technological characteristics and engineering communications of the future building are considered and approved, the developer proceeds to the concept of a stylistic solution. This stage is the most pleasant for the customer, since it gives the opportunity to visualize the future object, evaluate its attractiveness and give room for imagination.

The advantage of a custom-made project is that it takes into account all the characteristics of the building area. Besides, this option allows you to realize the most interesting and unusual ideas, which, in turn, can help to attract a flow of guests, due to the originality of the performance. The project development time for a mini-hotel can range from several weeks to months.

An important component in the development of solutions is the definition of the target audience. So, for example, if geographically your mini-hotel will be located near the business center of the city, you should probably focus on single rooms for business guests. If your future hotel is geographically located in a place close to the sights of the city or places of medical services, double rooms will be the best option. If the site is located close to coastal zone, most likely, you will focus on family rooms from 2 to 5 people.

It is possible to satisfy the needs of several categories of guests at once, but it will be difficult to do this if the number of rooms in the mini-hotel is up to 10.

A mini-hotel in a private house is a great solution for those who own own house and household plot. A lot of options for such mini-hotels are located on Black Sea coast, For example. The owners of such family businesses note that this is a rather laborious business, requiring you to constantly be in shape, but it allows you to earn money almost without leaving your home, and use the site as profitably as possible for yourself.

Before ordering a project and equipping a mini-hotel at home, you need to decide on the following points:

The estimated capacity of the hotel (the number of separate rooms, the number of beds in each of them).
The target audience of the mini-hotel (families, business people, youth tourists, etc.)
Catering (kitchen for self-catering, inclusion in accommodation of one, two or three meals a day, or its absence).
A set of additional services and entertainment (swimming pool, playground, laundry, etc.)
Engineering communications (for example, in mini-hotels southern coasts not necessarily heating when it comes to seasonal business).

In the process of creating a project, the designer works through all the input data and gradually issues schemes, estimates, 3D visualization for approval. The most important thing in the project is the layout of the first floor, where the main necessary premises will be located, such as administration, a technical unit, a hall, etc. There is also a boiler room, a kitchen, a dressing room, storage rooms, storage rooms and much more on the ground floor. On the remaining floors, the layout is carried out according to the parameters of the created first.

One of the most important factors is maintaining the comfort of the owners living in the house. Zone isolation recommended permanent residence owners from guest rooms. This must be observed both for the convenience of guests and for the comfort of owners. If you are planning to open a small hotel in your house, keep in mind that you will have to solve a lot of issues without disturbing the peace of the guests, and also get enough sleep, because the tenants came to rest, while it is your job.

If your a private house has a garden plot, it is advisable to use it as a garden with benches, gazebos, a summer kitchen, a small pond, a rock garden, a swimming pool, a children's area. Do not forget about parking spaces for guests' cars. Each of these attributes of recreation will add a lot of positive impressions from living in your family-type hotel, so every square meter of space must be used wisely, and a project specialist will help you with this.

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Any kind of business is associated with mathematics and its main actions - subtraction and addition. The owners of mini-hotels are no exception, they start organizing their business with solid minuses in the budget, counting on a huge plus during the operation of the hotel.

Starting your own hotel business, you must use the proven formula: "The more investment, the higher the profit of the mini-hotel." And it's not just about finances, you also need to invest a particle of your soul.

Investment and creativity

How much money is a businessman willing to spend on acquiring and renovating premises, on training staff and paying employees? If a small amount, then how can one count on the high profitability of the hotel with this approach.

There is also the concept of a “reasonable minimum”, in which the business owner saves wisely, and not trivially stingy.

Having planned the maximum amount of expenses, he tries, if possible, to reduce it, acquiring, for example, unfinished premises of reduced cost, or renting several apartments. It is not so fundamentally important whether the property is rented or owned, the key point is how suitable it will be for receiving guests and cozy as a mini-hotel.

A businessman who has invested huge funds in his project has the opportunity to return them faster, not only due to the price of an overnight stay in luxury room, but also for the use of additional services by guests: cooking on an individual order, looking after young children during the absence of parents, visiting saunas, etc. 30% profit depends on the owner's initiative to provide a high quality service beyond the standard.

But hotels that have less money invested in renovations and that cannot boast of chic have their own chance to be rehabilitated in terms of profit.

Sales efficiency experts advise small hoteliers to get out of the rut and start:

work creatively and outside the box, even if no one else does;
fill the hotel with original ideas and interesting features;
make your hotel unique;
build a system of work so that it does not require the participation of the owner (but control is necessary).

Standards in the activities of mini-hotels entail the similarity, uniformity of establishments, mediocre results and not the highest profit. A departure from templates is always well received by customers and affects the increase in income.

Mini-hotel profit from 20 rooms

The organization of the hotel business in a small format is the most best option for start-up entrepreneurs. Starting a business in the service sector and developing it competently, almost half of the owners of small hotels do not stop there, but create entire networks of small cozy hotels.

But before organizing the "first swallow", it is necessary to predict the profit of the mini-hotel. Suppose a hotel has 15-20 rooms, what income can be expected from it?

With proper organization of the hotel, the profit from it will be about 40% of the invested funds.

If the hotel rooms are divided according to the level of comfort (as is the case in any hotel), then the prices for staying in them should be different. The average cost of an economy class is 400-800 rubles, a "junior suite" - 1000-1500, a "suite" room - from 2000 rubles.

With 100% full rooms, they bring an average of about 570,000 rubles a month.

The provision of additional services, depending on their quantity and quality, increases the income of the mini-hotel by another 100-300 thousand rubles.

Total - 700-800 thousand rubles of income. From this amount, it is necessary to deduct the salary of service personnel, payment of tax, utility and other necessary payments, the purchase of products and technical equipment, and unforeseen expenses.

As a result, we get a profit of a mini-hotel in the amount of 400,000 rubles. Or so, taking into account the difference in the amount of wages paid by the owners to their employees and the cost of purchasing a grocery basket and washing and detergents.

Profit of a mini-hotel from three rooms

We invite you to consider another example: how much you can earn in a hotel with three rooms, and draw your own conclusions about the benefits of owning such a business.

Benefits of a small hotel

limited number of staff (one person can easily cope in such a hotel);
a small but always stable number of guests;
the ability to organize a hotel in your house or apartment;
income stability.

So, a hotel with three rooms, what level of profit will it allow to reach?

The room fee is standard - from 400 to 1000 rubles, one of the rooms can be equipped with increased comfort and, accordingly, the price for accommodation can be slightly raised - up to 1500 rubles. Monthly income, subject to such a price distribution, will be 87,000 rubles, plus 10-20 thousand for Additional services(dinners, laundry, etc.).

The average income from a very compact hotel is about 100,000 rubles per month. After paying for the "communal", tax and purchasing products, the net profit will be 50-60 thousand rubles.

We have presented to your attention the calculations at the most modest prices, and in fact the cost per night in mini-hotels in Moscow and other major cities can reach up to 10,000 rubles per night.

Creation small hotel- This is a serious business that will help start a business. But this requires a lot of effort and patience. In addition, it is very important to plan everything in detail.

Site selection is the initial stage in the development of any hotel project. Choose the most suitable area for this. If you are going to make a hotel with 10-20 rooms, then a small area suitable for a private house is enough.

Some design features

Features directly depend on your requirements and plans. Here are some of the parameters that greatly affect the final result:

The capacity of the hotel - how many rooms there will be, what type they will be.
Target audience - for whom the numbers are intended and who, first of all, will be interested in.
Way of catering for customers - will there be small snacks in free time or a planned and organized menu for every day.
Availability of additional services - whether visitors will be able to use, for example, a bathhouse, a gym, parking.

Creating a mini-hotel project

Projects of mini-hotels can be for the urban environment and natural. The following tips will help you decide on the features of the hotel project, make it special, individual and attractive to customers in your own way.

Feedback from entrepreneurs

If you decide to open your own small hotel business, then you are interested in the reviews of those who have already done so. Entrepreneurs only speak positively about this business. All of them were able to move to those places where they had long wanted to live and work. New acquaintances and a business that brings not only income, but also a lot of positive emotions - all this awaits the organizers of the mini-hotel.

The main thing is to responsibly approach the choice of location and analyze the competition. If everything is done perfectly, then the income will be high. For many, this will be an excuse to move to beautiful place while doing what you love and making money.

Entrepreneurs in the reviews note that at first it is necessary to develop the reputation of the institution among visitors. Satisfied customers will tell about their great pastime and recommend this place to their relatives, friends and acquaintances. "Word of mouth" is known to be the best advertising. Usually a mini-hotel begins to pay off only after several years of successful and high-quality work.

Mini-hotel capacity

First, decide how many rooms you want to make it. It will be difficult to determine exactly, but it is necessary to have an idea and approximate figures. In the future, everything will be calculated in the design process.

During development, the architect determines the location of the hotel building. Many factors are taken into account:

the size of the territory;
entrance location;
ease of entry;
What is the view from the windows of the hotel?

The appearance of the building itself, as a rule, is made original and different from ordinary houses.

Initial design

At this stage, you will be able to see a picture of what will happen in the end. It will be as close to reality as possible. Perhaps you will want to make changes, add something else to the free territory hotels. For example, it can be a small car park, a swimming pool. Discuss all additional objects with the designer in advance.

Also at this stage, a layout of the first floor with all functional premises, rooms, corridors will be visible. All subsequent floors are planned on the basis of the first.

The target audience

One of the fundamental stages and the main question will be your target audience, that is, who the rooms of the future hotel are oriented towards. Everything will depend on the clients.

If it will be businessmen, then the rooms need to be made bigger. The contents of the rooms must be of high quality. A car park would be a great solution.

If the main clients are workers and scientists who came for advanced training or a seminar, then, of course, it is better to make the rooms smaller and not so luxurious. In this case, they will be cheaper and more people will be able to afford them.

But the location of the bathrooms will be independent of the requirements. They are always arranged in such a way that they occupy as much space as possible. less space with maximum performance.

Choice of food

The choice of the type of food that you will provide to customers also depends on the layout. In the case of a full-fledged reusable, it should be borne in mind that an equipped kitchen and a pantry will be required for cooking and storage. Sometimes additional space is required. This option involves high costs both in terms of equipment and in terms of the required space with personnel.

If you choose small snacks without a full menu, a small room will be enough. Special kitchens, service rooms, pastry shops, freezers will not be needed. This will not only save on the arrangement financially, but also increase the area suitable for other needs.

As a result, it will be enough to equip a small cafe with a minimum number of specialized tools and premises. In addition, you do not have to hire additional staff.

Choice of services for clients

Any hotel should be able to provide additional services to the client. The bare minimum that is required for hotels is a laundry, a universal ATM, telephone communications and Internet access.

A plus will be the availability of offers of health, preventive, tourist services. In the hotel you can choose a place, for example, for a swimming pool, a massage room, a small gym.

Hotel equipment

In the project of a mini-hotel with 10 rooms or more, it must be taken into account that space for engineering equipment will be required. This includes the heating system, power supply, sewerage, water supply. Additionally in all modern hotels installed air conditioning systems.

This can be an important factor when choosing an institution for a client. No one wants to be in the building during the warm season, feeling like in a bathhouse. Take care of creating the most comfortable conditions.

Split system - the most optimal choice ventilation and air conditioning for a small hotel project. The design of the system uses a refrigerant to transfer heat and cold. The condensate line is responsible for collecting condensate. Despite its seemingly complexity, it does not take up much space.

Think carefully and plan your air conditioning system well. The vertical and horizontal channels through which the air passes take up a significant amount of space during installation.

The issue of heating must be considered very carefully. Immediately decide how the building will be heated, since how much space will need to be allocated and where will depend on this choice.

For example, a gas boiler can be installed in a building, but it definitely needs a separate room. Coal is better to do outside the building, as it emits a lot of dirt and dust. In most cases, it will have to make a small building on the territory, which can ruin the entire appearance hotels.

Often the owners spend a lot of time in their offspring, they can even live in it. When creating a hotel construction project, this fact is also taken into account. For this reason, it is necessary to design it so that no one experiences inconvenience while living. The host part should be well insulated, while there should always be quick access to the guest area.

For this, as a rule, the hotel building is made three-story. One of the floors is completely intended for the owners, the other two - for clients.

The first floor is set up as the main common area. It is here that there is a dressing room, an entrance hall, several bathrooms for common use, a boiler room, a living room, a dining room, and a kitchen. There may also be a recreation area. Exit to the terrace is equipped in the kitchen. The boiler room, in case of arrangement in the building, is located next to the kitchen.

The second floor mainly consists of rooms, a couple of bathrooms with showers, storage rooms, and small recreation areas.

The design of the hotel room must comply with GOST. It lists the required items for the arrangement. These include: a table, a chair, a nightstand, a bed, a wardrobe, a lamp, a mirror, a rug, curtains, bed linen, towels, a lock on the door. The area of the room, designed for one person, cannot be less than 9 square meters. In the case of double rooms, the area is at least 12 square meters.

In addition, you must comply with the requirements of the state in relation to bathrooms. The most important thing to know is that for every 10 people there must be at least one shared bathroom with a shower. Be sure to have daily cleaning schedules with the hours of the procedure and the painting of the person doing it.

If you decide to open your small business, then the hotel will great solution. For the right investment of money, carefully analyze future competitors, choose the most effective location. Try to take into account all the needs of customers when planning. To do this, put yourself in their place. What will they need first? The answer to this question is the basis for a successful start.

Varieties of hotels

Projects of hotels with 10 rooms are the most common. The average area of the rooms is from 10 to 20 square meters. Each room must have a bathroom with a shower.

Ready-made hotel projects can be used for construction in small areas. Free space is arranged, for example, as a park. They make several gazebos, benches, paths in it. The main styles of architecture recommended for the best combination of a building with nature are country and ethno. They are universally used for construction projects. Projects of mini-hotels with 10 rooms are a good solution for starting a business. And the reviews confirm this.

The project of a hotel with 20 rooms is already less common. It is connected with at great expense for construction and maintenance. At a minimum, you will have to select more territory. In addition, the number of required equipment, personnel, and common areas is growing.

A 20-room hotel project can only be profitable if there is little or no competition. You also need to choose a favorable location. IN big cities you should not open a hotel that will not stand out in any way. In these places, the competition can be so intense that you can't even cover the cost of a 20-room hotel project.

When choosing, future guests will first of all pay attention to price, quality, and their ratio.

The appearance of the hotel project should attract them.
A terrace with a picturesque view will be a great advantage.
People like spacious rooms more. But regardless of the size of the room and its category, the main point is cleanliness and order.

Ready-made or individual project - what to choose?

Even standard project hotels are not a trivial job. It is necessary to determine the goals that it will fulfill, the location, the maximum number of guests. Hotels need to be designed in such a way that they are constantly occupied by 75-85%. This will allow the project to pay off faster.

The implementation of rooms for 6 will be less expensive than a hotel project for 20 rooms. But in any case, haste will only get in the way. First of all, we need a hotel project, photos of interiors. You can either buy a standard one or order an individual one, taking into account all your wishes and parameters of the area where the construction will be carried out. Let's try to understand both options:

Advantages of ready-made projects

The finished project is convenient for you because you can simply choose the building you like and order its documentation. It is already ready and coordinated with all controlling organizations. You do not have to spend months developing and agreeing on an individual project. And ready-made projects come out cheaper than individual ones. Therefore, if the ground allows you to build your building, construction in this area is allowed, then why not take finished project? After all, you can buy a hotel project for only a few tens of thousands of rubles.

Please note that typical projects do not take into account the climatic, regional and financial capabilities of the client. When choosing a project, you need to carefully compare all the nuances of the building and the possibilities of construction in your area. But even a typical project can be optimized taking into account the characteristics of the location of the future hotel. By the way, in our company adaptation of the hotel project is free!

Or is it a personal project?

When the client has special wishes and an accurate idea of what he wants, you can start working on an individual project. He will be assisted by experienced staff of our architectural bureau. If necessary, they go to the place chosen for the construction of the hotel, assess the complexity of the terrain, the features of the soil, the proximity of groundwater.

They will help the owner to determine everything technical features construction (basement thickness, maximum height buildings, which glazing is better to choose, etc.), taking into account climatic and geological features construction sites. Then they will prepare a rough estimate and tell you which of the construction stages will be the most costly.

Taking the number of guests as a basis for calculating, they will develop a room stock. Then they will think over the type of heating, the sewerage system and all engineering communications. They will need detailed and accurate answers to the following questions:

Will the hotel provide services only for the simple accommodation of guests?
How big should the hall be?
Are you planning additional facilities (luggage storage, computer area with printer, children's play area)?
Need to allocate space for a restaurant or cafe?
Do you need a bath or sauna? In the next building or in the basement?
Do you need a pool or spa area?
Gym?
If there are any nearby healing springs, silence, forest and clean air, then maybe provide for sanatorium and medical services?

When the engineering project is ready, the architects will design the facade and interiors. They can make different interiors in the rooms, which will add zest to your hotel project. At the request of the client, a three-dimensional model of the entire building is created. The project is then sent for approval.

The main advantage of such a project is its uniqueness. This will help attract tourists. Minus - the time and effort that you spend on work. After all, the coordination of each aspect in the project can take a lot of time.