How to organize green tourism. Green tourism in Russia

The fashion for a healthy lifestyle and environmentally friendly products, although perhaps not fashion, but a tribute to the times, has spread to all spheres of life of citizens. And in addition to clean products and sports, a number of new ones not previously known in the open spaces have arisen. former USSR needs. As you know, the main law of economics is demand creates supply, and with this in mind, dictated by new trends in needs, we are talking about the so-called green tourism.

What is green tourism in the classical definition is ecotourism, that is, outdoor recreation or rather in the bosom of nature. At the same time, there are many varieties and types of this very green tourism, ranging from traditional holidays in village houses to extreme recreation with mountain bikes, all this is green tourism. Actually, such a variety of types and opportunities in green tourism ultimately determines its attractiveness for creating a new business. In fact, you can always find your own zest, which will clearly highlight your business in the village against the background of other holiday destinations. For example, if we compare green tourism with the classic seaside vacation for our country, then it is green tourism, in contrast to sea recreation much more mobile in terms of opportunities to attract tourists.

The second huge advantage of green tourism is its relative unpretentiousness in organization and start-up capital. When compared with the same sea vacation, then for the organization own business from scratch on the seashore you need land, a house and the presence of a beach (do not forget about the cleanliness of the sea and the availability of infrastructure) - but plots with such characteristics cost starting from 100 thousand dollars and more. It does not play a special role where the land is located in a small village or on a deserted coast, the land in these regions is a very expensive commodity. Agree that to start your own business from scratch in tourism, the presence of such capital no longer implies a small business as such. Unlike marine recreation, green tourism is quite realistic to start from the most primitive conditions, and for this you will need not hundreds of thousands of dollars, but literally hundreds of dollars.

Where does green tourism begin - it starts with a small house in the village, while depending on the tour itself, it is quite possible from scratch in the most unpretentious and old house, the main thing when organizing such green tourism is to correctly and truthfully paint all the conditions. It's no secret that in search of relaxation, people put forward the most incredible demands and it is quite possible to create a tour in which tourists are provided with minimal living conditions, for example, a bed, a bed, a toilet on the street - but clean, the opportunity to go fishing and fry barbecue in nature, as well as drink steam warm milk, and eat shish kebab from pork, which a couple of minutes ago (figuratively) ran down the street. As you can see, to create such minimum conditions, large financial investments are not needed, and the cost of a house in a small abandoned village is unlikely to exceed $100. The main condition for such tours is cleanliness and minimal comfort, and it is quite possible to arrange it on your own.

And so the minimum set necessary for starting from scratch in the villages, in the form of a small tour for green tourism:

Village house with several room
The presence of a small farm (cow, pigs, chickens)
Desire to earn
A little hospitality

Of course, before creating such a business in the villages, you should carefully weigh the pros and cons, because whatever you say, you will have to live there and you will also be engaged in agriculture. The second aspect is a careful miscalculation, because in order not to work at a loss, it is necessary to accurately calculate the cost of such a tour, taking into account all overhead costs. And the last thing is to think over an advertising campaign, as well as conclude agreements with travel agencies that will be happy to supply customers for you.

It is worth noting that conversations are spoken quickly and things are not done quickly, in fact, business in the village treats ideas with a long implementation period, finding a house and putting it in order takes time and effort. But in the end, this will quite realistically create a stable and very good source income for you.

The article describes the minimum set for creating a business on green tourism, in practice, in addition to such a minimal form, I came across and actually worked on creating it with slightly different “highlights”. These projects will be written about in the near future, so do not forget to subscribe to RSS by entering your email at the bottom of the article and clicking subscribe, then activate the newsletter by clicking on the link in the letter that came to your email address. And a big request to support the article by adding a link to it in your social media Your support is very important to me.

I fulfill my promise to write about such as green tourism. I think that in Russia this business idea is very relevant. Firstly, this type of business is almost not developed in our country. Google for the query "Green tourism" gives the entire first page to Ukraine.

Ecological tourism

And not in vain, a scheme for advertising and the operation of this business has long been worked out there, and tourists from many countries come to Ukraine just for such a holiday. It is not the first year that I personally observe how cars with German numbers stand next to the outwardly completely unremarkable house, the photo of which I saw in the Green Tourism in Crimea booklet. Secondly, in our territory there are a huge number of beautiful places, where you can successfully implement the data .

Russian public organization - "Russian geographical society”, Chairman of the Board of Trustees, which is Vladimir Putin, and President Sergei Shoigu proclaimed the development of ecological tourism. I don’t think that this initiative is of much use to ordinary villagers, but thanks to this, at least one can take a loan under the “ecological tourism” trend. In the world, the topic of ecological, rural, green tourism has been developing since about the 60s, and in 1995 UNESCO developed the rules for ecotourism. These are not mandatory standards, but still it is better to adhere to them.

What is green (ecological, rural) tourism? There are several options:

1.Ecological tourism V untouched corners nature and recreational areas where biodiversity has been preserved and human pressure on nature is minimal.

equestrian tourism;
river rafting;
fishing;
hunting (by the way, UNESCO welcomes only photo hunting);

2. . If you live in a rural area, then more than once you have watched with a smile how the townspeople admire life in the countryside. They are touched and amazed by a live cow, a bathhouse that is heated “in a black way”, a well with a crane, the opportunity to sleep in a hammock under an apple tree or in a wooden house on the stove. And a brood of chickens is greeted with a joyful squeak not only by children, but also by adults. What attracts rural tourism:

fresh air;
environmentally friendly products;
acquaintance with flora and fauna;
recovery;
hunting for mushrooms and berries;
local kitchen.

3. Adventure tourism . Of course, this is not quite green tourism, but you can make an excellent business out of it in the village. After all, a man who came to breathe fresh air, you need something to entertain. Because eating kebabs for 2-3-4 weeks and steaming in a bath is too boring, and you need the tourist to leave satisfied, praise your services to friends and return next year. Here are some options (offers are more likely for foreigners, our tourists themselves have a wild imagination):

A trip to an abandoned village or city (it is advisable to come up with a scarier legend in advance and decide in which of the houses the ghost (brownie, lamb) will live);
A visit to the Russian mafia (I think that the roles of the godfather, his girlfriend and accomplices will be happy to be performed by your friends or actors of the local theater for a small fee)
Participation in a local ceremony - a wedding, the feast of Ivan Kupala, lighting a "bad house", etc.

In addition to the above tourists can be entertained like this:

Show local landmarks such as battlefields (from Genghis Khan and the Teutons to Napoleon and Hitler).
Take them to the nearest town to have a look local history museum, historical monuments and buy souvenirs.
Arrange a boat ride, quad bike, horse ride, dog sled, snowmobile, etc.
Teach how to milk a cow, feed chickens and weed carrots.

Where to start when deciding to engage in rural tourism? Firstly, if you are going to start this business without investment, then you just need to look around and decide what you can offer tourists. For example, a room in a wooden house, all amenities on the street, an outdoor shower, a garden, a pond, a river, a swamp with cranberries. Write everything. What you are used to, for someone may turn out to be a funny exotic. Secondly, ask the regional administration if there is any program to support and develop tourism. It is doubtful that they will help financially, but with advertising it is quite possible. In addition, thanks to the Internet, advertising can be given to the whole world. If you decide to work with foreigners, then translate your advertising into other languages and place it on the bourgeois Internet. You can contact travel agencies and offer them cooperation.

Green tourism in Russia is still a completely free niche, which, thanks to the beautiful nature, rich history and many attractions will allow for many years to successfully develop this interesting business in the village.

In conclusion, I want to tell you that in Germany there is a program for the re-education of difficult teenagers, when they are sent for a long time to the Russian village, where they have to chop wood, heat the stove, go for water on their own. This program has been successfully operating for many years, and if you wish, you can try to find it on the Internet and offer your services as a family ready to accept a spoiled German boy or provide the Germans with an abandoned grandmother's house.

In general, there are many options, the main thing is not to sit still and not follow the beaten paths. And I will continue to write on the site about business in the village in general and about green tourism in particular, so do not forget to subscribe to RSS.

If you are in the mood for a serious business, then over time you will have employees, including drivers (excursions, meeting tourists at the station, etc.), then you will need gps monitoring of transport. thanks to modern technologies you will be able to control the drivers, fuel consumption and the location of the car.

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Hosting at 06:16
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This is a fairly young direction of tourism for Russia. Currently this species recreation is not yet as widespread among Russians as it is abroad, where rural tourism is very popular. Interest in it is due to low costs and proximity to nature compared to other types of recreation.

Answer

elena at 18:01

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Answer

Valery at 02:13
http://frumushika.com/

Before visiting Frumushiki, I did not think that green tourism might be of interest, it turned out that it could. It is one thing to do business for local residents, it is quite another to build a village from scratch! I was surprised how much can be done in six years!!! frumushika.com if you are interested, you can take a look at the site, but in general it is better to come there. Here is the history of the village itself, and the region, and the whole country (still the USSR)

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Oksana at 17:48

Good idea businesses for those living in rural areas. Each village, even the most “riddled” one, has its own history and its own interesting places. If it is interesting, with imagination to submit, tourists will go with pleasure.

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Ilmira at 19:24
http://www.altuntour.ru

I plan to do green tourism in the Crimea. The site is located on the border of Evpatoria and the village of Uyutnoe. We will build a guest house from a log house for 6 rooms. I suggest sharing my thoughts for the entertainment of guests.

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semiramidaluks at 04:47 pm

We have been practicing this since Soviet times. Only no one thought to call it tourism. You just come, pick berries, pay money and go home, or you get paid if you work a lot. In the Moscow region, every year the Lenin State Farm collects strawberries in this way. Buses carry such "tourists"

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Eve Sef at 20:35

I know that in European countries There is interesting view tourism - you go to a farm and there for money (!!!) you can pick berries or fruits yourself, and then take them for yourself. Especially successful strawberry beds

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semiramidaluks at 10:07

And I? And where did they write about it?

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Neformal75 at 15:57

Stunned, for the first time I hear that German boys are given for re-education in Russian-style villages. That's what they, growing up, then they are so afraid of Russians)))

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semiramidaluks at 10:09

it is possible and through ICQ. only they didn’t dock again. I’m in Ufa, maybe the time difference? what about skype? it's much more convenient to send pictures

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semiramidaluks at 22:42

So far, it doesn't look like it. while a three-field crop rotation is laid out, the garden is not yet complete. According to the plan, for 1 hectare I have about 150 apple and pear trees, in four garden zones. I don’t consider a trifle (cherry, chokeberry, irga ...) while there is one well, there is a problem with the well, they just drilled it and the water disappeared after 2 years. I will make another well, I found a perch at 4 meters. so far only 2 aviaries for birds. I need to build 5 more pieces. The forge has not yet been completed, the omshanik is without a roof, I want to redo the greenhouse, the arched one does not suit me. I won’t enumerate how bad it became ... in short., Work loves fools ... I don’t mind about articles. I can send seeds ready. I wrote for one newspaper. When we do it on a pond, it will be possible to make a type of reportage. I can advise on gardening. I am submitting my varieties for state tests this year and will register (8 apple trees). Something else will turn out along the way.

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semiramidaluks at 11:57

No. I only do live seminars. Come, get settled with my help, and to the production site. We all work together, explain everything myself, all the options for solutions with different components, make different blocks, leave them to solidify, on the trail. the day we store these blocks, consider them, etc. In the evening cultural events. We collect money only for food, we have to invite a cook. Basic skills in the production of blocks at home in 3 days can be acquired. My task is to help people who themselves want to build without having a lot of money. I do all my seminars this way. This summer there will be 2 more ponds. I prepared the pits, we will make waterproofing, fill the pond with living creatures, plants and water. There is nothing profitable or interesting. Just work that ennobles a person.

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For the developing travel company, it is very important to initially concentrate your efforts on the direction that will provide maximum benefits. In fact, the question is what types of recreation the company will represent.

The most promising type of tourism in a rapidly urbanizing world, experts believe "green" tourism, also known as ecological, nature or rural tourism.

For the first time, ecotourism was developed with the legalization of hunting in African countries in specially designated areas. To date annual growth the global segment of ecotourism is 10-15% per year, in accordance with the UN decision, 2002 was marked as the "International Year of Ecotourism".

Actually green tourism is distinguished by its sparing regime in relation to nature. The most common rural green tourism, which is a vacation in the countryside. Pleasant city man for some time to feel like a simple rural inhabitant, to do crafts, to touch the traditions, and finally, just to feed the goats.

The territory of Russia, and neighboring post-Soviet states, provides ample opportunities for the implementation of projects in the field of ecotourism in general and green tourism in particular. Everyone knows the names listed in the UNESCO list nature reserves- Komi, Baikal, Altai, Kamchatka, Caucasus, Carpathians, Balkhash, Alatau, other calm and wonderful places.

Let's take it "on the fly" any region of Russia, Tomsk region. Forests occupy 63%, about 20% of forest resources Western Siberia, 15 zoological reserves, 145 natural monuments, 18 thousand rivers. Why not an ideal platform? Plus, one of the advantages of green tourism is that work does not stop in winter.

Special standards for green tourism are made up of the following components:
1. Vacationers are settled in family-type hotel premises, hotel buildings are made in the style of surrounding rural buildings and are located close to significant sights;
2. Furnishings in the rooms should support the chosen style;
3. It is preferable to use only natural components in interiors;
4. Consumer electronics and appliances are provided solely at the request of customers;
5. The kitchen should be traditional for the location, environmentally friendly;
6. Required to be available for rental purposes "clean" Vehicle: bicycles, rowing boats, horses, ponies, etc.

The holiday program usually includes: communication and care for pets; hikes and picnics in nature; picking berries, mushrooms, herbs; fishing; visiting natural attractions. Individual wishes are taken into account separately.

There are special personnel requirements. The employees are required, in addition to the required skills, to have an excellent knowledge of the surrounding area, local residents, traditions, folklore, and nearby attractions.

The restriction on the development of the sphere of green tourism is imposed by the infrastructure, which has not scared domestic businessmen for a long time. Ecotourism, in itself, is able to stimulate the development of depressed rural regions, makes it possible local residents to find a job, at the same time not allowing the destruction of nature, returns strength and peace of mind to people tired of the city.

Communication with nature is becoming more and more popular and attracts more and more outdoor enthusiasts. Below you will find information about what types of green tourism are common in a particular country.

How is green tourism different from regular sightseeing? First of all, green tourism is leisure. You will walk a lot, take pictures, admire the beauties of nature and, of course, be charged with the positive energy of nature. main feature green tourism is to get as close to nature as possible, simultaneously studying the features of the country or area along which the route is laid.

What to choose? On the one hand - the usual tour, a cozy room with a soft bed and a measured buzz of air conditioning, and on the other - an unforgettable local flavor, unique architecture residential buildings and the endless dome of the sky above your head.

Unity with nature, peace, as well as the search for answers within oneself - these are the benefits that green tourism provides.

The tradition of traveling to the bosom of nature originated in ancient rome. Now this direction has become widespread in the vastness of Europe. Green tourism not only allows you to significantly save the budget, but also introduces you to something infinitely great and beautiful.

One of the types of green tourism is agritourism. Its peculiarity lies in the opportunity not only to explore local attractions, but also to directly participate in gardening and field work. So to speak, to know the life of the countryside from the inside.

Focused on in-depth study local flora and fauna. It gives an understanding of integrity environment and awareness of our responsibility for the ecology of the planet.

The most developed green tourism in countries known for their beautiful nature and bright colours. These countries include Spain, Italy, France and England.

Each of these countries gives green tourism its own unique flavor. For example, a tour of France will allow you to appreciate the wine and gastronomic delights in the bosom of nature. Luxurious vineyards and medieval brickwork of wine cellars will not leave you indifferent. Conquer the charm of the villages of Alta Roca and the sights of Nice.

Green tourism in the open spaces Italy, and Spain will allow you to appreciate the unique beauty of the local nature, get acquainted with ancient architecture and also visit local . As for the hospitality and emotionality of the locals, visiting these two sunny countries will allow you to plunge headlong into the previously unknown culture of the celebration of life.

Britannia also occupies a worthy place in the world of green tourism. And if earlier guests were accommodated in a farmer's house and actively involved in the work and culture of riding, today to find a specialized "green" hotel or private hotel won't be difficult.

Rural green tourism focuses on the study of culture and life of a certain region. By the way, in Ukraine this type of recreation is gaining momentum in the Carpathians. Due to the isolation of the area, the vibrant culture of the inhabitants western Ukraine perfectly preserved and will find something to surprise the guests of the region. However, rural green tourism in Ukraine is still very young, as it has only recently come from European expanses.

Do not think that this type of recreation is only for ascetics. Green tourism, although it is designed to "immerse" you in the environment as much as possible, nevertheless it belongs to the field of recreation. Therefore, he underwent some changes in his concept. Choosing a tour, you can rent a cottage with all amenities and household appliances or rent a room in country house. At the same time, all routes are thought out in such a way as to plunge into the linguistic and everyday customs of the area to the maximum.

Each country has its own unique monuments both natural and man-made. Every corner of our planet has its own charm and energy. At the same time, it should be noted that green tourism is developing under the slogan "active recreation without harm to nature." This is due to the fact that there are not so many pristine corners left. Green tourism teaches us to take care of our planet and preserve its beauty as much as possible for future generations.

This is interesting:

A variety of types of green tourism provides not only endless trips. You can also take excursions and sightseeing at your own pace. Therefore, if you have long dreamed of acquiring unique experiences, exploring the culture and living a little “under open sky”, then green tourism is what you need. All that remains is to choose a route, pack your backpacks, prepare your camera and set off to conquer mysterious corners our planet!

Such a direction as ecotourism is gaining more and more popularity. This is an ideal option for those who not only want to relax with maximum benefit for health, but also to bring this benefit to the planet.

What does eco-tourism mean? First of all, to travel without causing the slightest harm to nature, bearing for the world responsibility. In particular, this can be realized through concrete feasible assistance local population in maintaining natural landscape, wealth, culture, as well as contributing to the economic and social development of the area. Ecotourists try to get as close as possible to the culture and customs of the region they are visiting at a certain moment. They participate in various actions to save wildlife, take care of the environment with all possible and environmentally friendly methods, take on an educational mission, telling the local population about the features of a particular region, about possible threats, about the need to care for the planet.

As for one's own health, in ecotourism it is permissible to visit only those natural protected areas, monuments, forests, which are environmentally friendly. The most popular areas for "green" tourism are UNESCO monuments, as well as places with exceptional nature or cultural heritage. In Russia, the directions of ecotourism are trips to Karelia, to Baikal, the Urals, mountain Altai, Caucasus, Kamchatka, Yakutia, Far East.

The concept of "green" travel includes hiking, horse riding, water, mountain and cycling tourism. Ideal destinations among countries far abroad for ecotourists are: Iceland, Finland, Sweden, Norway, Scotland, Ireland, Croatia, New Zealand.

Beach holidays can also be classified as ecotourism, however, such beaches must comply with all international standards, for which they receive the Blue Flag award for a period of one year. Last year the most a large number of « blue flags” received Spain (540 awards for beaches, 98 for sports courts), in second place is Greece (394 “flags”), followed by France (358), Turkey (335), Portugal (275), Denmark (253), Italy (247) and others. One "Blue Flag" has a yacht berth in St. Petersburg.

Founded in 1990 international organization Ecotourism (TIES) to support "green" tourism and everything related to it. So, for ecotourists, 10 basic rules were drawn up:

remember that the Earth is vulnerable;
leave only their own traces, take away only photographs, kill only time;
to learn the world in which he got: geography, local culture, traditions and customs;
treat local residents with respect;
do not buy products from manufacturers that endanger the environment;
always follow only the beaten paths;
support programs to protect the environment;
use various methods of environmental conservation wherever possible;
support conservation organizations;
travel with companies that support the principles of ecotourism.